Sometimes, managing a PPC account can mean arranging dozens of demographics, hundreds of products or services, and thousands upon thousands of keywords. Keeping organized in these situations can be tough for a PPC manager, and even worse if a big budget is added to the mix. But luckily, Hanapin’s expert PPC managers are here to help. In this in-depth video, three of our PPC account leaders discuss accounts that have a large amount of products/services and large budgets, and what strategies they have used to stay on top of the data.
-Organizing accounts around products/services AND different demographics
-Avoiding overlap and keyword duplicates
-Competition between ad groups
-Timeline for making changes
-How to plan ahead
-Large accounts v. small accounts
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