Search engine optimization (SEO) is the art and also the science of getting pages to be able to rank higher in search engines such as Yahoo and Google. Because search is one of the major ways in which people discover articles online, ranking higher well in the SERPs can lead to an increase in traffic to an internet site.
Organic Traffic - Increase
Bounce Rate - Decrease
Average Visit Duration - Increase
Pages Per Session - Increase
- Search engine optimization (SEO) may be the art and science of having pages to rank higher in the major search engines such as Google. Because the lookup is one of the main ways in which individuals discover content online, position higher in search engines can lead to a rise in traffic to a website.
- In Google along with other search engines, the results page frequently features paid ads towards the top of the page, followed by the normal results or what research marketers call the "organic search results". Traffic which comes via SEO is usually referred to as "organic search traffic" to differentiate it through traffic that comes through compensated search. Paid search is frequently referred to as search engine marketing (SEM) or even pay-per-click (PPC).
- Search engines such as Search engines use an algorithm or group of rules to determine what webpages to show for any given predicament. These algorithms have developed to be extremely complex, as well as take into account hundreds or even thousands of different rank factors to determining the actual rankings of their SERPs. But there are three core metrics that search engines evaluate to look for the quality of a site and just how it should rank:
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