Sam Ownens, Account Manger at Hanapin Marketing, goes over all the awesome stuff that lives in the Conten section of Google Analytics and how you can use it to optimize your PPC campaigns.
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Sometimes, managing a PPC account can mean arranging dozens of demographics, hundreds of products or services, and thousands upon thousands of keywords. Keeping organized in these situations can be tough for a PPC manager, and even worse if a big budget is added to the mix. But luckily, Hanapin’s expert PPC managers are here to help. In this in-depth video, three of our PPC account leaders discuss accounts that have a large amount of products/services and large budgets, and what strategies they have used to stay on top of the data.
Topics covered:
-Organizing accounts around products/services AND different demographics
-Avoiding overlap and keyword duplicates
-Competition between ad groups
-Timeline for making changes
-How to plan ahead
-Client interaction
-Large accounts v. small accounts
To view the original post, click here: http://www.ppchero.com/ppc-management-for-large-accounts/.
For more information about the PPC industry, visit our text blog at http://ppchero.com.
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