Harris, one of the leading decorating resources brands stocked by us all here at BS Fixings, just confirmed it is investing in a client advertising campaign this fall month. Whilst the exact budget is simply not known, it is reported to become a seven-figure sum and will be employed to cover TV advertising in addition to out-of-home channels for instance poster sites, and will be maintained enhanced PR activity, social websites coverage, and influencer proposal.
Harris Brushes is also investigating producing a range of point-of-sale marketing and advertising to support the retail retailers up and down the country, to take advantage of the impulse buy marketplace for items such as the Harris 11 Piece Decorating Fixed
The campaign is largely a brand awareness campaign along with aims to educate the UK’s DIY’ers about the negative effects involving using poor quality decorating equipment, positioning Harris brushes, rollers, and decorating tools for the reason that “quality choice for great final results. ”
The campaign has become titled “Blame the Brush campaign” which has the strapline ‘Do The Job Properly With Harris. ’ The campaign is usually planned start on September twenty-second so at the time of writing, typically the campaign might actually be live.
The actual Media chosen for the marketing campaign includes Channel 4 while using adverts coinciding with the remaining episode of Changing Rooms, as well as placing the adverts alongside various other decorating programs, plus well-known, family viewing using ITV Hub, Drama and Really. The particular outdoor campaign will target prime poster sites next to leading DIY stores frequented with the target audience.
Commenting on the plan, Harris’ marketing director, Philippa Pawson said, “When many of us relaunched the Harris manufacturer, we promised retail retailers a high-profile campaign aimed towards changing the way consumers considered decorating tools. #BlameTheBrush focuses on the problems caused by low-quality tools such as bristle in addition to lint loss, streaks as well as drips as represented by simply our animated decorating instrument ‘criminals’ while positioning often the Harris tools as the game characters who save the day.
Henry Airey, Director at Piranha which provides SEO services in Preston quoted “this is a superb traditional and digital strategy and should be a great good results
Clearly, it Is hoped the actual campaign will drive income, so make sure you get your Harris Brushes and decorating products before national stocks manage low!