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search engine optimization
Posted by admin

Boost Your Traffic Like a Pro

Digital Marketing

Research continues to show that more traffic equals more leads, which means more sales. As you branch out and get your brand out there, it’s important to remember how to attract new visitors. In this article, we will go over a few simple strategies you can use to bolster your online presence by boosting traffic to your website.

Let’s take a look at these factors to see how they impact SERP rankings.

High-Quality Backlinks

A backlink is a signal to search engines that a site is a high authority site. Remember that backlink quality is more important than quantity.

Site Speed and User Experience

Because they both have an impact on the same thing, these two factors are discussed together. It is crucial that a website loads quickly. A study found that loading speed is an important factor. Most people leave websites after 2 seconds, while 40% wait 3 seconds.

User experience refers to how easy or difficult it is for average visitors to navigate your website. This includes page loading speeds and responsiveness. Visitors who have trouble finding what they are looking for will leave your website.

This brings us to the unifying point: “leaving site”. In SEO, a visitor who leaves a website without interfacing with it is known as a “bounce.” A low bounce rate increases a site’s rank in the SERPs.

Internal Linking

Good internal linking is essential for a website. Search engines use spiders/bots to crawl websites and add them to their index. Poor internal linking can make it difficult for search engines to navigate a site. The search engine will share this data, which can lower the site’s ranking. Poor internal linking can also increase bounce rates. This is why it is important to have excellent internal linking.

High-Quality Content

Websites are ranked for keywords. These keywords can be found in many places on the website. Site content is the most important place to use keywords. Visitors will abandon your site if the content isn’t good enough. Therefore, increase the bounce rate.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.

Read also: LINKEDIN MARKETING – THE SECRET DRIVING SOCIAL NETWORKING SUCCESS

Search Engine Optimization Concepts
Posted by admin

3 Search Engine Optimization Concepts To Use Even If You Know Nothing About Websites

SEO

How can you be sure that your business is taking full advantage of all the traffic that such engines can provide? Let’s face it. Not everyone can be a search engine optimization master. And not everyone can afford to invest in someone that is. 

If you’re in that boat, following these 3 basic concepts will put you in a great position to start with a solid foundation. 

Why Search Engines Constantly Change

Search engines are constantly changing. Every year, Google rolls out hundreds of changes to its algorithm. Most of these updates are minor and aren’t worth worrying about. However, a few times a year, Google rolls out what they call “broad core algorithm updates.” These are major updates with major changes that impact millions of websites. 

This isn’t the time to get into each of those updates but just understand that search engines are constantly changing in an effort to give users the best experience possible. Why? Because the more users a search engine has, the more they can sell products and services such as pay-per-click ads. So providing the best results for users directly impacts the bottom line. They take part in a tremendous balancing act. Google tells us that 4 in 5 consumers (80%) use search engines to find local information. They have to deliver the best content possible from sources people can trust. 

National websites may not have the best content but they’ve built up authority over time. Think Forbes, CNN, Amazon, etc. They’re reputable brands. Consumers trust them. But at the same time, there are many small sites that have better content. Imagine that you owned a bike shop and published content specifically about bicycles. Who do you think would have better bicycle content. The shop that makes, sells and works on them all day, or a national publisher like Forbes. 

Search engines like Google constantly have to figure out which sites to rank higher. There are so many specific searches with specific results that can lead to so many different websites. 

Google really tells us exactly what’s working now. In recent years, concepts like “YMYL” have become really important. YMYL means “your money your life.” Websites that fall into this category have to do with health, finance, or wellness. These niches get a lot more scrutiny from Google because the results directly impact the lives of users. In these niches, it may take you longer to rank. Google doesn’t typically show those sites to users until they’ve established trust. Regardless of how long it takes or what niche you’re in, these 3 basic concepts are the best path to higher search engine rankings

E-A-T

Implementing the concept of E-A-T will make the ranking process a lot easier for you. E-A-T stands for expertise, authority, and trust. When you create content, make sure you’re providing great expertise and are acting as an authority on the subject. If you do those things, users will trust your content, and search engines will begin to trust your content. At the end of the day, content that follows those principles will give users the best experience possible.

Core Web Vitals

This year, Google introduced another concept, Core Web Vitals, which also focuses on user experience. This concept revolves around website usability. It encompasses things like site speed, mobile friendliness, and design. Having a fast website that is mobile optimized and provides great usability will help you rank higher, both directly and indirectly. Google has already confirmed that Core Web Vitals is a direct ranking signal. Indirectly, you’ll get the benefit of longer dwell times, lower bounce rates, and more user interaction. 

Search Intent

Anyone that has spent any time on search engine optimization understands that ranking for any worthwhile keyword can be incredibly resource-intensive. Choosing the wrong keywords can waste hundreds of hours and thousands of dollars. You may be able to rank for a keyword but it may not bring you any traffic. Or, it might bring you traffic, but not the right kind of traffic. Imagine getting thousands of visitors a day to your website, knowing that none of them will ever buy from you because you attracted the wrong audience.

This is why Google places such a strong focus on search intent. Different audiences are using different keywords in order to reach different outcomes. Some are looking for information. Some are looking to buy. Some are using Google to navigate to brands they already know. Your website and your content have to match what your target audience is looking for. If you deliver that content, along with the two concepts we outlined above, Google will reward you with higher rankings. The result of that effort is a never-ending stream of organic customers who are looking for you and the solutions you can provide them

5 Easy Local SEO Tactics for Print Businesses
Posted by designnbuyTV

5 Simple Native website positioning Techniques for Print Companies

Local SEO



Go to our web site for more information: https://www.designnbuy.com

website positioning is probably the most mentioned subject relating to succeeding at enterprise nowadays. It’s the digital word-of-mouth. Be taught totally different Search Engine Optimization methods via which you can also make positive your corporation just isn’t solely seen, however the first one to be seen in your native space.

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SEO For Bloggers | 5 Tips to Improve Your Blog's SEO
Posted by Caffeinate And Conquer

search engine optimization For Bloggers | 5 Tricks to Enhance Your Weblog's search engine optimization

SEO

As a blogger, you’ve got most likely heard about search engine optimization. You most likely know that it stands for Search Engine Optimization and has to do with including key phrases to your web site. However, do you actually perceive the way to use it in a solution to develop sustainable, natural site visitors to your weblog.

In right now’s submit, I’ll break down the fundamentals of search engine optimization on your weblog. If you wish to know even MORE about search engine optimization on your weblog, ensure to take a look at my e-book “Explode Your Site visitors” – get it right here: http://www.caffeinateandconquer.com/explode-your-traffic

What’s search engine optimization?
It has to do with how Google and different search engines like google resolve what pages, posts, and web sites they’re going to present somebody once they search a particular phrase or phrase. Search engines like google rating pages, which we’ll additionally consult with as SERPs, wish to present their searchers what they suppose would be the best possible websites for particular queries on the prime of the search pages.

To do that, all of them have an exhaustive algorithm that takes into consideration numerous objects when deciding which pages to indicate. After all, they have a look at the content material of the web page to verify it has the knowledge that can reply the searcher’s question. They have a look at:

Content material:  Clearly, they search for detailed content material that pertains to the search. Additionally they need it to be well-written, new, and contemporary.
Construction:  SERPs do not wish to ship their searchers to shitty websites. If the positioning has countless pop ups, a design that may’t be learn on cellular units, or a gradual load time, then they’re going to be much less prone to show it.
Status of the area: If a SERP has deemed this area to not be respected as a result of perhaps they’ve discovered nefarious issues like spammy adverts, non-kosher key phrase stuffing, or cloaking, they’re much less prone to present this website to their academics. Likewise, in the event that they see issues good on your status, like that different respected websites are sharing hyperlinks to your website or that your area has been in good standing for a few years, then which means they’re extra prone to present it.

So, what does all this imply on your weblog?

Properly, every single day hundreds of thousands upon hundreds of thousands of search engine spiders are crawling web sites figuring out their content material, key phrases, and rank in order that they’ll show or not show them to searchers. As a blogger, it is good to have an understanding of easy stuff you could be doing every single day to enhance your weblog’s visibility by way of search engine optimization.
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Social Media Marketing - Why is it so Important to your business?
Posted by ConnecTheDot

Social Media Marketing – Why is it so Important to your business?

Social Media Marketing



These days, it isn’t enough to have a website for your business – your business need to extend to social media marketing sites like Facebook and Twitter to be effective.

It’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).

A Social Media Marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your customers and consumers are today, goals for where you want them to be in the near future, and all the tools you want to use to get there. That means every Tweet, Reply, Like and Comment should all be guided by a plan and driving towards pre-determined goals. To learn more visit https://connecthedot.com/social-marketing/

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