Research continues to show that more traffic equals more leads, which means more sales. As you branch out and get your brand out there, it’s important to remember how to attract new visitors. In this article, we will go over a few simple strategies you can use to bolster your online presence by boosting traffic to your website.
Let’s take a look at these factors to see how they impact SERP rankings.
A backlink is a signal to search engines that a site is a high authority site. Remember that backlink quality is more important than quantity.
Site Speed and User Experience
Because they both have an impact on the same thing, these two factors are discussed together. It is crucial that a website loads quickly. A study found that loading speed is an important factor. Most people leave websites after 2 seconds, while 40% wait 3 seconds.
User experience refers to how easy or difficult it is for average visitors to navigate your website. This includes page loading speeds and responsiveness. Visitors who have trouble finding what they are looking for will leave your website.
This brings us to the unifying point: “leaving site”. In SEO, a visitor who leaves a website without interfacing with it is known as a “bounce.” A low bounce rate increases a site’s rank in the SERPs.
Good internal linking is essential for a website. Search engines use spiders/bots to crawl websites and add them to their index. Poor internal linking can make it difficult for search engines to navigate a site. The search engine will share this data, which can lower the site’s ranking. Poor internal linking can also increase bounce rates. This is why it is important to have excellent internal linking.
Websites are ranked for keywords. These keywords can be found in many places on the website. Site content is the most important place to use keywords. Visitors will abandon your site if the content isn’t good enough. Therefore, increase the bounce rate.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.