Research continues to show that more traffic equals more leads, which means more sales. As you branch out and get your brand out there, it’s important to remember how to attract new visitors. In this article, we will go over a few simple strategies you can use to bolster your online presence by boosting traffic to your website.
Let’s take a look at these factors to see how they impact SERP rankings.
High-Quality Backlinks
A backlink is a signal to search engines that a site is a high authority site. Remember that backlink quality is more important than quantity.
Site Speed and User Experience
Because they both have an impact on the same thing, these two factors are discussed together. It is crucial that a website loads quickly. A study found that loading speed is an important factor. Most people leave websites after 2 seconds, while 40% wait 3 seconds.
User experience refers to how easy or difficult it is for average visitors to navigate your website. This includes page loading speeds and responsiveness. Visitors who have trouble finding what they are looking for will leave your website.
This brings us to the unifying point: “leaving site”. In SEO, a visitor who leaves a website without interfacing with it is known as a “bounce.” A low bounce rate increases a site’s rank in the SERPs.
Internal Linking
Good internal linking is essential for a website. Search engines use spiders/bots to crawl websites and add them to their index. Poor internal linking can make it difficult for search engines to navigate a site. The search engine will share this data, which can lower the site’s ranking. Poor internal linking can also increase bounce rates. This is why it is important to have excellent internal linking.
High-Quality Content
Websites are ranked for keywords. These keywords can be found in many places on the website. Site content is the most important place to use keywords. Visitors will abandon your site if the content isn’t good enough. Therefore, increase the bounce rate.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
How can you be sure that your business is taking full advantage of all the traffic that such engines can provide? Let’s face it. Not everyone can be a search engine optimization master. And not everyone can afford to invest in someone that is.
If you’re in that boat, following these 3 basic concepts will put you in a great position to start with a solid foundation.
Why Search Engines Constantly Change
Search engines are constantly changing. Every year, Google rolls out hundreds of changes to its algorithm. Most of these updates are minor and aren’t worth worrying about. However, a few times a year, Google rolls out what they call “broad core algorithm updates.” These are major updates with major changes that impact millions of websites.
This isn’t the time to get into each of those updates but just understand that search engines are constantly changing in an effort to give users the best experience possible. Why? Because the more users a search engine has, the more they can sell products and services such as pay-per-click ads. So providing the best results for users directly impacts the bottom line. They take part in a tremendous balancing act. Google tells us that 4 in 5 consumers (80%) use search engines to find local information. They have to deliver the best content possible from sources people can trust.
National websites may not have the best content but they’ve built up authority over time. Think Forbes, CNN, Amazon, etc. They’re reputable brands. Consumers trust them. But at the same time, there are many small sites that have better content. Imagine that you owned a bike shop and published content specifically about bicycles. Who do you think would have better bicycle content. The shop that makes, sells and works on them all day, or a national publisher like Forbes.
Search engines like Google constantly have to figure out which sites to rank higher. There are so many specific searches with specific results that can lead to so many different websites.
Google really tells us exactly what’s working now. In recent years, concepts like “YMYL” have become really important. YMYL means “your money your life.” Websites that fall into this category have to do with health, finance, or wellness. These niches get a lot more scrutiny from Google because the results directly impact the lives of users. In these niches, it may take you longer to rank. Google doesn’t typically show those sites to users until they’ve established trust. Regardless of how long it takes or what niche you’re in, these 3 basic concepts are the best path to higher search engine rankings
E-A-T
Implementing the concept of E-A-T will make the ranking process a lot easier for you. E-A-T stands for expertise, authority, and trust. When you create content, make sure you’re providing great expertise and are acting as an authority on the subject. If you do those things, users will trust your content, and search engines will begin to trust your content. At the end of the day, content that follows those principles will give users the best experience possible.
Core Web Vitals
This year, Google introduced another concept, Core Web Vitals, which also focuses on user experience. This concept revolves around website usability. It encompasses things like site speed, mobile friendliness, and design. Having a fast website that is mobile optimized and provides great usability will help you rank higher, both directly and indirectly. Google has already confirmed that Core Web Vitals is a direct ranking signal. Indirectly, you’ll get the benefit of longer dwell times, lower bounce rates, and more user interaction.
Search Intent
Anyone that has spent any time on search engine optimization understands that ranking for any worthwhile keyword can be incredibly resource-intensive. Choosing the wrong keywords can waste hundreds of hours and thousands of dollars. You may be able to rank for a keyword but it may not bring you any traffic. Or, it might bring you traffic, but not the right kind of traffic. Imagine getting thousands of visitors a day to your website, knowing that none of them will ever buy from you because you attracted the wrong audience.
This is why Google places such a strong focus on search intent. Different audiences are using different keywords in order to reach different outcomes. Some are looking for information. Some are looking to buy. Some are using Google to navigate to brands they already know. Your website and your content have to match what your target audience is looking for. If you deliver that content, along with the two concepts we outlined above, Google will reward you with higher rankings. The result of that effort is a never-ending stream of organic customers who are looking for you and the solutions you can provide them
Building Link aka backlinks is one of the most important ways to pump your SEO ranking.
In this SEO tutorial, I am going to show a secretive way to generate backlinks by using a free tool.
There are multiple ways to build backlinks to your website and using this Free tool definitely helps.
Google uses backlinks as “votes” to understand how good your website and/or your blog post is.
The more backlinks you get to your site, the better it is because it is an indicator that your content is credible.
HARO is a tool aka Help A Reporter Out. Here reporters ask questions w.r.t. any particular topic & you can use that to get backlinks for your blog. I share it in detail how to go about it.
Additional SEO Tutorials:
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How to get Indexed by Google?
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Learn SEO: Free SEO Training & SEO Tutorial for Beginners (2018)
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On Page SEO: Everything You Need to Know in 2018
Analytics revealed so you can learn my secrets to MASSIVE increases in organic traffic, plus see where my best traffic comes from. Timestamps to key graphs in the video, below…
YouTube traffic & analytics data – 0:34
My “Neil Patel SEO” experiment results – 1:00
YouTube traffic Year over Year – 3:29
Analytics & organic traffic from my blog – 5:35
Blog traffic Year over Year – 8:12
Google organic traffic increases MoM & YoY – 8:40
Blog traffic lifetime since my 1st video – 10:08
Podcast downloads revealed- 11:22
My full content marketing strategy & process – 12:43
Hey there, I’m Miles Beckler and search engine optimization is my number one favorite method for increasing website traffic.
SEO makes for the best organic traffic which can generate enough clicks, leads and customers to support you and your online business for life.
As an avid YouTuber is focused on syndicating my video marketing onto my blog and podcast. This is a big part of my overall content marketing strategy, to maximize the reach with every piece of content I publish.
I reveal my top 2 content marketing strategies in this video if you aren’t executing relentlessly, yet: https://www.youtube.com/watch?v=gO3ChECY3L4
Personally, I’ve executed both of these strategies in succession… A 90 day challenge followed by a 90 week challenge and this is why I’ve created so much content and momentum with my organic search engine marketing.
The theory behind search engine marketing is simple. There are billions of people every day searching for answers to their questions and solutions to the problems on YouTube and Google alike.
When your content answers these specific questions based on keyword research and is optimized for search you can generate Google traffic and YouTube traffic.
If you want my free seo course for beginners, where you can learn SEO here on YouTube watch this video next https://www.youtube.com/watch?v=A8EI6JaFbv4&list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL
The real challenge is in the fact that it takes hundreds if not thousands of posts (or videos or a combination) to drive noteworthy traffic that can sustain a real online business.
The benefit of organic traffic is that you receive residual rewards for all of your efforts… This is what you see in the video where I reveal my organic traffic stats and analytics.
My early videos are still driving traffic through YouTube to this day… My early blog posts are still driving traffic through Google, to this day.
This early traffic is now compounding with the traffic and receiving from videos I’ve made this week and last month… The commutative result is a large Increase in website traffic, both month over month and year over year.
Earlier this year I met up with Neil Patel at the Affiliate Summit West event in Vegas. for the VIP attendees there was a Neil Patel SEO meet and greet with question-and-answer.
I covered the three big takeaways from Neil Patel’s talks in this video https://www.youtube.com/watch?v=oJRoaqc8Iow
And immediately implemented one specific test strategy Neil Patel told me about, which was to run paid YouTube traffic to my best-performing videos because it would increase my organic YouTube traffic.
He recommended I run traffic for two months and then turn it off for two months, continuing to cycle on and off the traffic in 60 day increments.
This was in January so I had paid traffic running to my YouTube videos through early March.
Today, I am able to see a noticeable increase in organic traffic numbers after turning off the YouTube ads in March over one month ago.
You will see this explained clearly with the graph from my YouTube analytics in this video.
The final place we look is my podcast downloads Dashboard where you can see exactly how many downloads my podcast has received.
when you get your content syndicated out on all three major platforms, Google, YouTube and a podcast, this is the three pillar content marketing strategy every organic traffic enthusiast and search engine marketer should be striving for…
The three pillar content marketing strategy is explained in more detail in this video https://www.youtube.com/watch?v=W-ZhK00OkBE
The last thing you will learn from this organic content marketing video is that there is no such thing as free traffic!
I share exactly how much money I have spent on my team converting my videos and blog posts and marketing my content.
You will learn exactly how to get traffic, but don’t confuse yourself thinking organic website traffic is free traffic
Organic traffic is earned traffic, not free traffic. You can put in hours of time and energy and when you focus your efforts effectively enough with the right strategy you can indeed earned traffic but it’s not free because it takes your time…
In your time, my friend… Is the most valuable and precious resource you have.
If you made it to the end, you are AWESOME! Well done
Learn how to get powerful backlinks at scale using one of the easiest link building strategies in the book: resource page link building.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Unique links are tough to build. It requires you to create backlinks from different websites rather than multiple links from the same websites. At Ahrefs, we call them “Referring Domains.”
In general, a link from a unique website will be more powerful than a second or third link from a blog that’s already linking to you.
Some skeptics believe that link building is “useless.” However, there are countless studies that suggest backlinks are one of Google’s #1 SEO ranking factors.
And it will likely continue to be important for your SEO strategy in 2019 if you want to rank on Google.
Resource page link building is a link building strategy that I highly recommend for beginners to SEO.
And even if you’re an SEO expert, you can still use this tactic to get links at scale.
So what is a “resource page” in the world of search engine optimization?
A typical resource page usually lists a bunch of links to helpful resources on a particular topic.
And the reason why it’s effective is because unlike a lot of other link building techniques, the intention behind these pages is literally to link to other resources.
So by reaching out to these pages with solid recommendations, you’re contributing to the purpose of that page.
Whereas, when you try to get editorial backlinks from a blog post, you need to do a little more convincing since their goal is to deliver their own information, rather than link to external resources.
This link building technique is a simple two-step process.
1. Find resource pages.
2. Send an email to the person in charge of that page with one or more recommendations from your site.
To find resource pages, you can do a Google search using Google advanced search operators. Here are a few examples:
After you’ve entered one of these queries in Google, you can use the Scraper for Chrome extension to get the top 100 Google search results.
You can use this custom XPath code in the scraper extension:
//div[@class=”srg”]/div/div/div/div/a/@href
Next, you can use a crawler like Screaming Frog + Ahrefs to get the SEO metrics on all of these URLs. It would be to your advantage to use your Ahrefs account so you can get metrics like Domain Rating and URL rating to get an understanding if these are pages are worth pursuing to get backlinks.
You can then use Excel or Google Sheets to speed up your backlink analysis and prospecting. A lot of tips and filters are shown in the video to make this very efficient.
Next, you can crawl the URLs of your final prospect list and download the external links on these websites.
From here, you can analyze their backlink profiles in bulk with Ahrefs’ Batch Analysis tool or individually in Site Explorer.
Just go to the backlinks report and type a footprint like “resources” in the include search box.
This will show you all the resource page backlinks that your competitors have gotten. You can then reach out to these websites and get your resources mentioned there too.
Timestamps:
0:50 What is resource page link building?
1:47 Find link prospects using Google search operations
3:20 Analyse your prospects using Screaming Frog and Ahrefs
6:15 Export the external link on the resource pages
Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1
Watch this beginner’s tutorial on SEO and learn top tips on how to improve your website’s Google ranking. Higher rankings equate to more traffic which essentially means more sales, so the placement of your content on a search engine is a paramount factor towards success.
We explain how content and display converge to form the most important thing for your audience – user experience (UX), and suggest ways to improve the user journey.
Learn how to draw in your user with a title tag, hold their interest with top content and finally secure a conversion with a call to action (CTA); each step of the journey is vital in securing a sale.
From keyword research to analytical tracking we explain the best tricks to leverage you towards that number one spot.
➡️ Build 147 backlinks to further BOOST your traffic: https://goo.gl/hhLpiW
Today we are going to be talking about Hero SEO, the easy traffic boost. This is one of the easiest things you can do in a few simple steps when starting with a new client or applying this on an existing website.
These steps are going to reward queries that you are after, it is going to reward the money keywords, traffic and sales.
This is what I call the Jenga technique, an easy and more importantly a safe way of getting a 10-15% traffic boost to your website.
For easy, safe and repeatable ways of increasing traffic, we will be following the below techniques.
1. Riding the wave concept: You go to webmaster tools and click on ‘search queries’. Then simply add those relevant queries that webmaster tools has picked up onto your website’s content to rank for those queries. You can see as much as 1-4 position increase for doing little to no work.
The idea is to repeat this process several times throughout your website’s pages in order to acquire a collective increase of different terms. An increased ranking spot by 1 to 4 positions will yield between 0.5% to 15% in traffic per keyword… so you can see how powerful this easy to implement technique really is.
My formula & process for increasing the best keyword:
1. Go to ‘search queries’ on Webmaster Tools.
2. Sort by 250 rows
3. Sort by CTR
Your best keywords are going to be between 2% and 18% CTR. However, If you do not want to go by CTR, then I will show you an example of taking it one step further and simply pulling out the data from raw positions between 4 and 13. Getting your page from the second page of Google to the first can reap many rewards.
For an in action example of how to do this, then continue watching this video.
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Thanks for watching our video, subscribe this channel for a more latest video like this, and also share this video on social media. Thanks, Bharat Makwana.
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SEO or search engine optimization now has become a vast business market. Thousands of experts have sprung up in the web sky with advice and tools to help you get your site on the first page. And most of them charge hefty amount of money in return of their services. All the sites can’t get first page ranking.
And the interesting point to note is that they themselves are inflicted with embarrassing low ranking. How can they help you? And there are webmasters who are not very serious about optimization tips still they get high-ranking. What is the secret? Answer: Good and new content that attract visitors. Action plan: Continue your good work, gradually the result will follow.
Remember, search engine companies are masters of their game. It is not easy to cheat them. If you are able to cheat them today with the help of so-called search engines Gurus you may be penalized in near future, getting lower ranking as a result.
There are a few simple points which should be in your mind while developing your site:
Personal Development | Dynamic Personality | Career Skills | Success Secrets | Interview Tips | Business Success
In this video I am going to cover Local SEO for 2017 and How to Rank on Page One of Google.
The tactics I will advise you on are not often utilized since they do require some work. These are good Search Engine Optimization aka SEO Tactics that will not get you into trouble.
By following these tips and tricks for your Local SEO Strategy, your website will in the long run, start rising up in the search engines.
Word of Warning, these Local SEO Tips for Beginners do require you to put in the effort and reach out to various Local Institutions. These tips are not easy but they do work.
