This is an interview with Noran El-Shinnawy, a Marketing Manager at Acquisio, a company that provides advanced PPC management software. We caught up with the Acquisio team at SES Toronto 2010, and Noran was nice enough to sit down and discuss some PPC management tips with us.
Noran offered two perspectives on PPC management. First, she shared with us some of the biggest challenges in managing multiple campaigns across multiple search engines. Second, she offered some tips on how to do less grunt work and actually add value and meaning to your PPC campaigns.