Learn more: https://www.theundergroundsecrets.com/
You’re tired of paying for leads on Home Advisor, Angies List, and other websites that promise “qualified” leads. These leads are not exclusive, and are costing your mold removal business hundreds of dollars with very little return. Well good news for you, our blog post today is all about your business using a real example from one of our mold removal clients BioClean CT. BioClean CT came to Develomark looking to increase their lead flow after investing thousands into services like Home Advisor. Knowing their leads were not exclusive, BioClean CT set out to make their website work for them rather than having to rely on purchasing leads that were simply just “looking for the best price”. Today you’re learning how to turn your mold removal and remediation website into a lead generation machine producing high quality inbound leads.
Step 1: understanding the best mold removal keywords
When planning out your SEO campaign for your mold removal website, you’re going to need to select the best keywords possible. Keywords allow you to show up for popular searches in all of the major search engines including Google, BING, Duck Duck Go, and Yahoo. We have found that the best mold removal keywords are the following:
Mold removal
Mold remediation
What does mold smell like?
Mold testing
Mold inspection
Strong mold smell
How to test for mold
Air quality testing
Dehumidification
Mold sickness
Mold symptoms
Black mold
Pink mold
Mold in crawlspace
While these are seen as the target keywords, there are also topical keywords in which we discuss later in the article that your customers are already searching for. These are keywords that answer questions that we have found through research with our existing mold removal clients. Implementing these keywords on your website following SEO best practices.
Learn more on our website: https://develomark.com/
Visit our clients website (example on this video): https://www.biocleanct.com/
Be part of us with Sam Gooch, Head of Technical search engine optimisation at WooRank. While you attend, you’ll study what it actually takes to get your corporation rating larger in Google’s native search outcomes.
You’ll uncover:
Why optimizing for Native Search is significant to your corporation
How Native search engine optimisation can remodel your corporation and enhance conversions
The best way to get your corporation listed in Google Maps
A crash course in native key phrase analysis and monitoring
And extra…
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GMB optimization tips to rank higher with Google my business in 2019- 2020, In this video I will cover powerful tips that will increase your maps listing relevance and power and will ultimately increase your search ranking in the local search results.
Google my business GMB is a powerful asset to utilize for any local business or small business. But there are a ton of SEO’s that do not utilize some of the features contained within the GMB platform for local seo campaigns.
So I will cover some of those tips in today’s video to help you not only rank higher in 2020 but you will be able to come up for more searches with more reach and relevance for your listing.
I hope that you have found this GMB video of value and I ope that it helps you in 2019-2020 rank higher in Google search and inside of the map pack for you local listing.
Thank you for watching our “Small Business Owner’s Need ProSEO Marketing” Promotional Video by WebPodium, Inc. (https://www.webpodium.com/)
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En este webinar David Ayala nos mostrará cómo trabajar SEO local a fondo tanto para poder posicionar una web de un negocio local en los resultados orgánicos de las SERPs, como para poder posicionarlo también en el TOP de Google My Business y así conseguir doble de visibilidad para el negocio local gracias al SEO local.
Chris Umstead our web developer discusses about how he got started in the digital marketing space. He continues to expand his knowledge from reading up on web development, SEO and digital marketing.
Google isn’t the only search engine out there. There’s other searches that are getting hundreds and hundreds of millions of visitors a month, if not billions of visitors a month. Today I’m going to teach you how to rank on page one of Bing.
SEO Analyzer: https://neilpatel.com/seo-analyzer/
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Tip number one, unlike Google, on Bing, we found that exact match domains perform even better than they do on Google.
So if your domain is Hotels.com and you’re trying to rank for all the hotels terms, you’re going to do much better on Bing than you would on Google.
Look for the exact match version that is any other extension, and if you already have a site and you don’t want to do that, make sure your keywords are in URL. With Bing, we found that a super important factor, cause we’re looking at the domain name, as well as URL.
So if your keywords aren’t in your URL, such as yourdomain.com/keyword, you won’t rank as highly for that term.
The second tip I have for you is, don’t forget keyword usage in the fundamental areas.
So H1 Tag, Title Tag, Meta Description, your first paragraph of that page. If the keyword is on all the right places, and again to recap, Title, Meta Description, Heading, First Paragraph, and of course, throughout the content as well, you’re much more likely to do better in Bing.
If you don’t have in all those places, like you skip out the Heading Tag, within the first few paragraphs, you won’t rank as well on Bing. Keyword placement from everything that we’ve tested is very important.
The third tip, just like Google, high quality content is super important.
You don’t want to push out mediocre content. Bing knows there’s too much content to index, they’re in the same position as Google, in which, if the content’s not amazing, they don’t want to rank it.
So before you write new context, I always recommend checking out the Content Ideas Report in Ubersuggest, where you can type in a keyword and it shows you all the popular blog posts. You don’t want to just copy what’s already popular, you want to have something that’s new, fresh, but it’ll give you ideas of what’s working and what’s not.
The fourth tip I have for you is leverage social media. Unlike Google, social media is much more important with Bing.
They’ve publicly stated how they use social signals to determine ranking. So you need more social shares from Twitter, you need more social shares on Facebook, you need to get out there on LinkedIn. Microsoft owns LinkedIn, keep that in mind. Microsoft also owns Bing. Microsoft was one of the first early investors in Facebook.
Remember how I mention in the previous tip, the Content Ideas Report in Ubersuggest? It shows you what content people like and what they don’t. It breaks it down not just based off of backlinks or search shaft, it also breaks it on based off of social shares.
That’s again, really important for this tip because, if you’re creating content that no one wants to share, you’re not going to do that well on Bing.
Tip number five, leverage Bing’s webmaster tools.
Similar to how Google has webmaster tools, you’re probably not signed up for Bing’s webmaster tools.
This will tell you errors, issues, anything wrong with your site, what you need to fix. You need to be leveraging this on a regular basis.
When you do this, you’ll get more insights, more data, and it’ll help you rank better on Bing because it’s not about what you see or what you think needs to be improved, their webmaster tools will tell you what changes you need to make, as well.
The sixth tip I have for you is focus on user experience.
Bing, over the last few years has been making a big push on this. As someone doing a search, clicking through on a result, and then hitting the back button right away and bouncing back from your site, are you getting people what they’re looking for based on tech? Are they going to multiple pages on your site?
And the last tip I have for you is check out the SEO Analyzer Report on NeilPatel.
It’ll analyze 150 pages on your site for free, tell you what errors to fix, the tool isn’t just optimized for Google, but we’ve also created that tool so it’s optimized for Bing, as well.
So if you go through it, look for the errors, fix them all, and it’ll break them down step-by-step, in recommendations, and orders them in priority, and if you do it step-by-step, you’ll find that your rankings will be better on Bing over time, as well.
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Here is my mini audit questionnaire for keeping me on track when reviewing a local website.
You can join my Free Facebook Group and ask your local business SEO questions there.
https://www.facebook.com/groups/seotipsandadvice/
Quick SEO Audit Framework
1 – What Is It?
2 – What is it about?
3 – What’s In It It For Me?
(Full Disclosure, I have picked up those 3 ‘starter’ questions for looking at the website from fellow SEO, Clint Butler)
What users are looking for – Am I In The Right Place?
Search Terms – Targeting the correct keywords
Are you focusing on one main keyword per page
Have you checked the search volume for your best keyword
Are your keywords informational, navigational or transactional?
Where is the keyword in the sales funnel?
What keywords are your competitors optimising for?
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On Page Optimisation – Are you telling Google what you’re targeting
Major Signal Zones
URL
Page Title
H1 tag
H2 – H4 tags
Keyword in first and last paragraph
Meta Description
Image
Image Alt text
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Site Structure – Have you got the correct pages
Must haves pages on a website:
Home
About
Contact
Terms of Service
Privacy
any reqd legally eg GDPR
URL structure is important – short URLS including keyword is vital eg site.co.uk/contact – site.co.uk/marketing
site.co.uk/branding
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Brand Entity Established – Does Google know, like and trust you
Is your brand known on the web? If not Google won’t know to trust your site.
If you search Google using this search what is returned?
“Your Brand” Good news if your website is first, even better if you have the knowledge on the right-hand side of the search results. Even better if your web properties fill the first few pages.
Eg, your Facebook, Twitter, Yell, Thomson Local, Tumblr, Pinterest, Blogger and other directory sites.
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Site Speed – Is your site fast enough
Your website’s load time is important.
You want as fast a site as possible, this means using the best hosting you can afford.
Load time, Time to First Byte and Start Render Time are all speed indicators.
Aim for a load time under 3 secs. A time to first byte of under 0.5, Start Render of under 2 sec and a First Paint under 2sc