Here is my mini audit questionnaire for keeping me on track when reviewing a local website.
You can join my Free Facebook Group and ask your local business SEO questions there.
Quick SEO Audit Framework
1 – What Is It?
2 – What is it about?
3 – What’s In It It For Me?
(Full Disclosure, I have picked up those 3 ‘starter’ questions for looking at the website from fellow SEO, Clint Butler)
What users are looking for – Am I In The Right Place?
Search Terms – Targeting the correct keywords
Are you focusing on one main keyword per page
Have you checked the search volume for your best keyword
Are your keywords informational, navigational or transactional?
Where is the keyword in the sales funnel?
What keywords are your competitors optimising for?
On Page Optimisation – Are you telling Google what you’re targeting
Major Signal Zones
H2 – H4 tags
Keyword in first and last paragraph
Image Alt text
Site Structure – Have you got the correct pages
Must haves pages on a website:
Terms of Service
any reqd legally eg GDPR
URL structure is important – short URLS including keyword is vital eg site.co.uk/contact – site.co.uk/marketing
Brand Entity Established – Does Google know, like and trust you
Is your brand known on the web? If not Google won’t know to trust your site.
If you search Google using this search what is returned?
“Your Brand” Good news if your website is first, even better if you have the knowledge on the right-hand side of the search results. Even better if your web properties fill the first few pages.
Eg, your Facebook, Twitter, Yell, Thomson Local, Tumblr, Pinterest, Blogger and other directory sites.
Site Speed – Is your site fast enough
Your website’s load time is important.
You want as fast a site as possible, this means using the best hosting you can afford.
Load time, Time to First Byte and Start Render Time are all speed indicators.
Aim for a load time under 3 secs. A time to first byte of under 0.5, Start Render of under 2 sec and a First Paint under 2sc