Affordable SEO Company That Gets Proven Results!

Author: Simon Kensington-Fellows

Local SEO 2019 Tutorial - Easy Website Audit Checklist For Local Business

Local SEO 2019 Tutorial – Easy Website Audit Checklist For Local Business

Local SEO



Here is my mini audit questionnaire for keeping me on track when reviewing a local website.

You can join my Free Facebook Group and ask your local business SEO questions there.
https://www.facebook.com/groups/seotipsandadvice/

Quick SEO Audit Framework

1 – What Is It?
2 – What is it about?
3 – What’s In It It For Me?
(Full Disclosure, I have picked up those 3 ‘starter’ questions for looking at the website from fellow SEO, Clint Butler)

What users are looking for – Am I In The Right Place?

Search Terms – Targeting the correct keywords
Are you focusing on one main keyword per page
Have you checked the search volume for your best keyword
Are your keywords informational, navigational or transactional?
Where is the keyword in the sales funnel?
What keywords are your competitors optimising for?

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On Page Optimisation – Are you telling Google what you’re targeting
Major Signal Zones
URL
Page Title
H1 tag
H2 – H4 tags
Keyword in first and last paragraph
Meta Description
Image
Image Alt text
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Site Structure – Have you got the correct pages
Must haves pages on a website:
Home
About
Contact
Terms of Service
Privacy
any reqd legally eg GDPR
URL structure is important – short URLS including keyword is vital eg site.co.uk/contact – site.co.uk/marketing
site.co.uk/branding
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Brand Entity Established – Does Google know, like and trust you
Is your brand known on the web? If not Google won’t know to trust your site.
If you search Google using this search what is returned?
“Your Brand” Good news if your website is first, even better if you have the knowledge on the right-hand side of the search results. Even better if your web properties fill the first few pages.
Eg, your Facebook, Twitter, Yell, Thomson Local, Tumblr, Pinterest, Blogger and other directory sites.
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Site Speed – Is your site fast enough

Your website’s load time is important.
You want as fast a site as possible, this means using the best hosting you can afford.
Load time, Time to First Byte and Start Render Time are all speed indicators.
Aim for a load time under 3 secs. A time to first byte of under 0.5, Start Render of under 2 sec and a First Paint under 2sc

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SEO Link Building Service Introduction

SEO Link Building Service Introduction

Buy Backlinks



https://kensingtonlinkbuilding.com/seo-link-builder
SEO Link Builder Service
My clients have been nagging me to put together a specialist white hat link SEO link builder service that they could use to generate leads and sales in a safe and predictable way. On page SEO, Google My Business optimisation and local citation building definitely work for getting a business site on the first page of Google but some clients want more and building website authority is the answer. I love ranking websites on the internet and (perhaps sadly) spend most of the time either working on client sites, studying or testing search engine optimisation strategies.

Clients who want a Google-safe link building service that will grow their websites domain authority and help them rank for more competitive terms should consider my service. I have studied the best link builders in the world like Eric Ward and Dan Ray and use their systems and processes to offer a transparent service that outperforms most of the ‘vanilla’ SEO agencies.

Not all SEO agencies are alike, I hand build links on real websites using good old fashioned outreach techniques, by building relationships and offering value to other website owners I can get you some great quality white hat links that are incredibly good value for money.

Transparency is important to me as it helps build trust and reduces the need for time-consuming phone calls and emails. With that being said, I thought it would be appropriate if I documented exactly what I do when you become a client. This will answer all your questions and help you decide if this link building service is right for your business.

I intend to keep my business small so that I can personally over see and work on your project so there are only a limited number of businesses I can work with at any one time. I try to keep this to between 5 and 7 clients at one time and I currently have room for 2 more clients that want a high-quality backlinking service. All you need to do now is carry on reading this page to see if we are a good fit for each other.

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