Greensboro Local SEO (336) 310-9322
Greensboro Local SEO is evolving quickly. For instance, Google recently began the process of integrating its old local directory product Google Places into Google+ Local. Also, just within the last two weeks or so Google announced the launch of a Google+ Local Dashboard for managing business pages, which provides insights, top search keywords, and easy access to Google’s paid products. So, when you think about it the true late adopters online are small local businesses, which also means they represent the biggest area of growth for Google. As a result, Google has been investing considerable resources and tweaking its algorithm to accommodate local businesses and local searches.
Some reports suggest that as much as 43% of all Google searches have local intent (reports also suggest that the number exceeds 50% on mobile). This is critical for local Greensboro businesses and SEO’s alike to appreciate since Google’s local search algorithm is significantly different than it’s regular, national search algorithm. One example is the importance of accurate and consistent local information (name, address, phone—also referred to as NAP information) when determining location for purposes of Google ranking one businesses versus another. If local Greensboro businesses do not maintain consistent and accurate NAP information on their site and across the Web (i.e. on directory sites like Yahoo, Merchant Circle, and ReferLocal) it’s considered a negative ranking factor and can actually result in a local business not appearing in local search results or appearing toward the bottom of the results.
Another example of the difference between regular and local SEO includes the quantity and quality of reviews about a particular local business on Google+ Local, as well as recognized 3rd party review websites like Yelp and Citysearch.
Two final things—local businesses don’t even need a physical website to rank in local search on Google; all they need is a Google+ Local page (and that’s because of Google’s blended search algorithm and search results display). Also, for local search purposes, “links” aren’t as important as they are for purposes of ranking at the national level. Indeed, with a dozen or so business reviews, optimized NAP information, a handful of local (high authority) backlinks, a few minor tweaks to the businesses website (if they have one) and Google+ Local page, local businesses can quickly move in to the top few slots for major choice local intent keywords (i.e. pizza, Italian restaurant, commercial printer, etc) in no time!
What are some top tips for Greensboro SEO?
Claim and verify your free business listing on Google+ Local.
Ask your most loyal and happy customers to write reviews about your business on Google+ Local, Yelp, and Citysearch; provide specific instructions on how to write a review online. Include your request in regular communications with customers (Email, mail, phone).
Make absolutely certain that your business name, address, and phone number are consistent across all citations on the Web, including your website, Google+ Local, Yahoo Local, etc.
Get listed in local directories beyond Google+ Local (i.e. Facebook Business Pages, Merchant Circle, GetListed, ReferLocal, Best of the Web Local, etc.).
Build links. Think local—see how many links you can get from websites local to you, such as your local newspaper, Chamber of Commerce, non-profit organizations (if you donate to charities ask for a link), and local community blogs
Greensboro Local SEO (336) 310-9322