GeoTagging Images for Local SEO – Maximize Location Relevance with EXIF [No B.S. Ninja SEO Tutorial]
Another #NinjaSEOTutorial by Greensboro SEO Pro!
In this video, we talk about #SEOImageOptimization.
Media of all types provide #LocalSEO opportunities. Images specifically, can hold GPS coordinates in their EXIF data. Few things provide more locational relevance than adding a #GeoTag to an Image.
We’ve only since this talked about in a few places. In those circles though, you can find some extremely interesting results.
Here we go over:
✔ What Does It Mean to GeoTag an Image? (0:14)
✔ Using Greensboro SEO Pro as a Live Example (1:56)
✔ Special Considerations for GeoTagged File Type (3:45)
✔ Converting PNG Images to JPG with Pixlr (5:30)
✔ Quick Walkthrough Using GeoImgr Tool (8:24)
✔ Why GeoTags Work & Advanced Usage (10:18)
✔ Adding GeoTagged Images Elsewhere Online(11:26)
✔ A Glimpse Into the #RealSEO Mindset (13:02)
A quick step by step without the rambling theory:
1. Convert Images to JPG if Necessary
2. Compress via TinyPNG or Other Tool
3. Go to tool.geoimgr.com
4. Drop Image(s) in Upload Box
5. Search for Location in Map
6. Click “Write EXIF Tags”
7. Check Tags & Click “Download”
In addition, there are a few steps before this one in the journey to total #ImageOptimization.
It’s important that you optimize for images for website performance and SEO keywords. If you’re unfamiliar with these, you’ll need to check out a few of our other videos. And keep in mind, those steps come before this one. This is almost an #SEOBonus. Though we do it for all #LocalSEOCampaigns, no one else would consider this an #SEOFundamental.
In fact, we’ve only heard this talked about in a few exclusive circles.
Lucky for you:
We don’t look at #SearchEngineOptimization like most #InternetMarketers. We’re frickin’ #SEONinjas. A video like this only shows a glimpse into how we plan and strategize. Yet it could never do the execution justice.
For us, optimizing images for SEO can be brooding process.
Like all of the best SEO, it requires critical thinking and a conviction to be thorough. SEO is often about chances. In this case, don’t neglect your chance to optimize for your city in ways your competition isn’t.
SEOs who follow the crowd get left behind with with everyone else.
SEOs who dive deeper, do more, and think ahead can get incredible results.
Tedious tasks like image optimization can bring those results. Due to factors that most #InternetMarketingAgencies miss, such actions will continue to do so–seemingly disproportionately–for years to come.
Clearly, there’s A LOT more to be said about this topic. Expect more training on image optimization both on this channel and on https://greensboroseopro.com.
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Comment below with questions. We might answer in a video!
And please, feel free to troll our videos if you are so inclined.
Image Optimization Series
Image Optimization Video 1 – Speed
Image Optimization Video 2 – SEO
Image Optimization Video 3 – GeoTags (This Video)
Image Optimization Video 4 – WordPress
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