Perhaps one of the biggest misunderstandings, perpetuated by industry SEARCH ENGINE MARKETING experts, is that a website is required to follow perfect SEO strategies to obtain top rankings. While sticking with simple common SEO requirements does help the search engines both discover and index your site faster, it doesn’t guarantee by any kind of stretch of the imagination, that following those SEO recommendations will propel your site towards the top of the rankings.
If only SEO was that easy!
No doubt, there are several SEO faux passes that will do harm to your website’s rankings, especially in Google, the supreme hall monitor all puffed upwards and ready to pounce on just about any misbehaving webmaster. Things such as search term stuffing, keyword spamming or maybe linking out to bad local communities such as link farms, prescription or gambling sites gets you blacklisted.
But the amount of SEO do you need? How much search engine marketing do you need to get top search rankings? Do you need a whole lot or do you want very little SEO?
Actually, soon after 10 years of marketing online, the reply to that question varies based on what you’re trying to attain with your SEO efforts? Should you be operating an online business in a very cut-throat (read lucrative) market, SEARCH ENGINE MARKETING will be high on your schedule as you go about annihilating the competition.
Even if you’re an ordinary website or website owner you’re almost certainly fussing over your search rankings in the search engines. The higher the ranks you achieve for your selected keywords; the more traffic you’ll. Good quality traffic that transforms well into loyal customers and fans of your website.
Many webmasters and businesses spend thousands of dollars each month to get their keywords and websites up to the top of the list. If you are into affiliate marketing, your daily earnings will rise and drop almost parallel to your ranks. Now, if my revenue increase, I know automatically the rankings have gone up, generally in Google. If my revenue goes down, I know my search rankings have gone south. In some instances, even a drop or climb of one place on the first-page Website positioning will affect how much anyone earns.
Obviously, because of this simple fact, SEO or how effectively I am optimized for search engines like yahoo is extremely important to me. I am regularly building quality links along with quality content for my websites. Some keyword battles anyone wins, some battles that are lost. I have been fighting some keyword battles for over 3 or 4 many years now!
But how much SEARCH ENGINE OPTIMIZATION is enough? How much SEO inside events do you do with your sites? Numerous webmasters make sure all their on-page setup or layout is completed exactly to what the SEARCH ENGINE OPTIMIZATION experts say you should perform. This is not a bad idea. Make sure your Name, URL, Headlines, and Keyword Thickness… are all laid out right. They are things we can control as well as adjust to meet the SEO criteria.
Other SEO or rating factors are much harder for you to predict, many of them are simply outside of our control. How websites link to us, what they make the anchor text, what they claim about us… simply things many of us can’t control.
I believe the actual overriding reason why your site shows up at the top of any rankings involves the number, the quality and the number of sites linking back to your own page. The higher the number of associated quality one-way links you have moving back to your site, the higher it is going to perform in the rankings. Your own anchor text is very important (underlined part of a link); it should contain your keywords or even variations of it. The content about the linking page should also always be related to your chosen keywords.
Have this part right and you will receive high rankings.
Or at least it turned out my experience — other ranking factors do count up but this is the overriding take into account my opinion.
Another major rating factor lately, has been the relevance Google is placing on social website links. Get your content on the first page of Google with lots of Diggs and it will get high rankings on Google. This is not surprising considering the nature of these social bookmarking websites… it really is an actual “vote” for the quality of your content. Obtaining Delicious bookmarks has a comparable positive effect.
Another notable factor, from my findings, is having your major keyword in your Domain Name. Use hyphens if you want but having all those keywords in there, does help instead of hindering your rankings.
Right now if you’re wondering about how Search engines rank pages or your key phrases… Google has around two hundred ranking factors (with filter systems and penalties thrown towards making all our lives interesting) which it uses for you to rank your keywords/pages. It is still the best online useful resource that lists all of Google’s ranking factors: http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
At this point, the question still is still, how much SEO do you need? How long15411 should you spend perfecting, building links, and worrying your head off over the latest Google Itch?
The answer always comes back for you to quality content. Create a site that has quality content and the SEO can take care of itself. Persons will link to your site, your bookmarks on all the social media sites, and Yahoo or google will find your content and status it. Your SEO will probably grow naturally as your internet site grows. Keep building considerably more pages, keep targeting progressively more related keywords in your niche market or subject area and you will find higher rankings.
Now, naturally, some webmasters are a little a lot more aggressive in how quickly they really want their rankings to rise to the top of the search engines. Here’s anything you can do if you want to go into the SEARCH ENGINE OPTIMISATION battle full force.
1 . Get SEOquake and place this free-of-charge SEO toolbar plug-in in your Firefox browser.
2 . Head to Google and type in the particular keyword or keyword phrase you’re targeting along with your site or content.
3. Click on the number one ranking and also observe how many pages it offers indexed, PageRank, how many backlinks it has, the age of the site… etc.
4. Then click the webpage info button and review all the on-page factors this website has and notice what is actually doing with its page and also keyword density lay-out.
5 various. Check all the backlinks this page has in the different yahoo and google. Copy or try to get precisely the same backlinks for your site that a competitor has acquired. In that case, get more backlinks and/or excellent quality backlinks than your player.
6. Watch your ratings rise…
Just a few more thoughts of wisdom and all of us are done. Some battles will likely be too tough to deal with, the competition will be so taut you just can’t compete. Different battles will take a long time; several months, even years before your popularity. Your best bet is to choose long-tail (multi-worded) keywords that have a minimum of competition. You can rise to the top inside of days, even hours.
Often the sweet thing is this: long-tail keywords are often the most worthwhile and bring in the grossest sales. In the final analysis, you recently don’t want SEO, you wish for smart SEO. And you will swiftly learn, most times you can usually out-smart your competition, even if you aren’t out-rank them.