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Should You Pay for a Click PPC Management Strategies
Posted by Eric Spellmann

Should You Pay for a Click PPC Management Strategies

PPC Management



http://EricSpellmann.com. Getting ranked well on Google can take months, if not years. And, making sure your website comes up for numerous phrases is practically impossible. But pay-per-click campaigns solve these problems. In this video, Eric Spellmann explains why you may want to consider “paying for a click.” Learn why thousands of companies use pay-per-click techniques to generate quality online leads every day.

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How to improve SEO with keywords | lynda.com tutorial
Posted by LinkedIn Learning

How to improve SEO with keywords | lynda.com tutorial

SEO



This online marketing tutorial explores the best practices for improving SEO using keywords throughout the body text, header tags, and more. Watch more at http://www.lynda.com/Excel-2010-tutorials/Financial-Functions-in-Depth/83199-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-82409-0401

This specific tutorial is just a single movie from chapter four of the Analyzing Your Web Site to Improve SEO course presented by lynda.com author Peter Kent. The complete Analyzing Your Web Site to Improve SEO course has a total duration of 1 hour and 26 minutes, and offers a consultant’s take on how to analyze each component of you web site—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google

Analyzing Your Web Site to Improve SEO table of contents:

Introduction
1. Getting to Know SEO
2. Preparing to Optimize Your Site
3. Building the Optimization Foundation
4. Working with Outward-Facing Components
5. Coordinating with the Outside World
Conclusion

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