Email marketing benefits and best practices | lynda.com overview
This overview explores the benefits of using email marketing and discusses the email marketing best practices. Watch more at http://www.lynda.com/Business-Online-Marketing-SEO-tutorials/Effective-Email-Marketing-Strategies/84523-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-84523-0101
This specific tutorial is just a single movie from chapter one of the Effective Email Marketing Strategies course presented by lynda.com author John Arnold. The complete Effective Email Marketing Strategies course has a total duration of 57 minutes, and offers strategies for building a quality list of subscribers and maintaining a company’s brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently
Effective Email Marketing Strategies table of contents:
Introduction
1. Email Marketing Basics
2. Building an Email List
3. Designing an Effective Marketing Email
4. Making Your Email Content Valuable
5. Creating Effective “From” Addresses and Subject Lines
6. Combining Email with Social Media and Mobile Devices
7. Maximizing Your Email Campaign Results
Conclusion
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