Does social media actually have an effect on SEO? The answer is: it can (but maybe not in the way you think!)
In this episode of the popular Here’s Why digital marketing video series, Mark Traphagen reveals three ways you can use social media to enhance your search optimization efforts. #digitalmarketing #marketingmonday #socialmedia #searchengineoptimization #seo
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Check out our website and IG! www.joelucjewel.com @joelucjewel
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According to a LinkedIn study, sixty-one percent of small businesses find social media useful in gaining new customers. In this video, you’ll learn how using social media platforms can drive business. *Source: LinkedIn’s ‘Priming the Economic Engines’.
One of the most powerful marketing tools a small business can use is social media. Social media is globally-accessible platforms, websites and mobile applications through which people communicate and share content with one another.
Social media uses tools that allow users to ‘share’ or send the content they see on a site to their friends and family, often by just clicking a button.
Sharing makes social media the ultimate, many-to-many marketing tool with the ability to spread content at warp speed. Let’s look at five ways that social media can be used to drive business.
First, you can use social media to connect with customers and prospects at a global level, with a personal touch. When you connect with customers on social media, you want to create conversations with and between them that make them want to come back – you create fans or followers of your social media site.
To create a conversation, for example, a clothing boutique might start by sharing pics of a new fashion trend on Instagram, and ask followers to post selfies wearing the trend.
Second, you can use social media to build your brand. When you use your social media sites to share content that reflects your businesses’ personality, insights, and passions, you give your business a unique voice, distinguishing yourself and your brand, from your competitors.
A local gym, for example, might build their brand by posting motivational quotes or pictures daily on their Twitter feed.
Third, you can use social media to drive traffic to your website. While not all of the content you share on social media will link back to your site, some will. Sharing an interesting blog post or new product announcement can excite your target audience and send them on to your website for more.
For instance, a bath and body shop might announce their new spring scents on their Facebook page and include a promotional code for a discount customers can use to purchase from their website.
Fourth, you can use social media to establish your expertise. When you share your knowledge and know-how, you can build a following — an audience that comes to see you as a thought leader. As you build your audience, your influence grows.
To establish his expertise as a florist, a designer might post a video on YouTube demonstrating how he makes centerpieces for winter weddings.
Fifth, you can use social media to increase sales. Ultimately, all of these activities — connecting, brand building, driving traffic, establishing expertise —lead to the same place: sales.
The bottom line is that social media for business has the potential to affect your bottom line. Ready, set, get social!
One of the best social media administration instruments to make use of in 2020.
Make social media in 2020 simple to make use of and focus extra on having extra in-depth conversations together with your viewers through the use of social media administration instruments.
From posting content material to neighborhood administration to launching a podcast, succeeding within the fashionable digital advertising and marketing panorama might be extremely time-consuming. One of many methods I’m capable of keep lively and engaged on a number of social media platforms is through the use of instruments that supply insights or add automation in areas that may be time-consuming.
5 Social Media Advertising Instruments to Use in 2020:
You may as well use Currently’s AI capabilities to drop in a hyperlink to the content material and get automated captions, which might be helpful, resembling if you wish to shortly share an attention-grabbing article however don’t essentially must get slowed down in writing the caption for it. As an alternative, you possibly can spend extra time participating with those that reply to your publish.
When you do any digital advertising and marketing via YouTube movies, you want a instrument like TubeBuddy. For instance, you possibly can see how your movies rank for particular key phrases, which will help you optimize your video web optimization.
With Model24, you possibly can observe social media efficiency and monitor mentions, amongst different options. For instance, as a convention speaker, I exploit Model24 to tell me of any mentions resembling “name for audio system,” so I can then shortly reply to related alternatives.
By way of Anchor’s all-in-one free podcast platform, you possibly can simply create a podcast out of your telephone and distribute your podcast via primarily all main channels resembling Apple Podcasts, Google Podcasts, and Spotify. Doing so might be a good way to spice up your content material advertising and marketing it doesn’t matter what trade you’re in.
On Quora, customers ask questions on every kind of topics, and the neighborhood can then attempt to reply these questions as greatest they’ll. By answering questions associated to your trade, you possibly can increase your thought management and use these subjects as the idea for spin-off content material.
Accurately, you should use these instruments to assist dominate social media advertising and marketing in 2020. There are such a lot of nice instruments and sources on-line that may aid you enhance your advertising and marketing effectivity. Which instruments are you wanting to make use of extra in 2020? What different digital advertising and marketing platforms make your job simpler?
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Carlos Gil is the creator of “The Finish of Advertising: Humanizing Your Model within the Age of Social Media and AI,” a world keynote speaker and award-winning digital storyteller with over a decade of expertise main social media technique for international manufacturers together with LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software program.
A primary-generation Latino-American, Gil’s work has been featured by CNNMoney, Harvard Enterprise Evaluate, Mashable and Social Media Examiner along with dozens of commerce publications. Presently, Gil is the CEO and founding father of Gil Media Co., a full-service digital advertising and marketing agency primarily based in Los Angeles, which works with Fortune 500 shoppers.
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In this video, I am going to show you how to get marketing jobs in any company in 2020.
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This was the only way I would ever do this shoot and hold myself accountable to it, so here it is! Enjoy the good(?) the bad and the very ugly. My social media is now consistent across the board, so we can check that off!
Also can I just say…of all the places I had to upload images, YouTube was the worst. I don’t know if that comes across in this video, but it was so ridiculous that they make you make it a very specific size, then ruin the image and make it different everywhere. Why not modify the size or have us make different images then? Stupid.
If you’re catching up, here’s the first video where we started this challenge: https://www.youtube.com/watch?v=egZanbdjPcI
Here’s part 2, which is what I’m on right now: https://www.youtube.com/watch?v=45nzpTjPyyM&t=317s
You might disagree on the photos I ultimately chose, but some of them didn’t work once I put them into Clipping Magic and/or Canva so I ended up with these. All in all, it took a full day to do this but I’m glad I did it! I feel sort of accomplished, haha.
Let me know how you’re doing on this challenge if you’re taking it too! You can comment here or connect with me on any of these channels:
https://www.facebook.com/MellaMusic/ Tweets by MellaNation https://www.instagram.com/_mellamusic/ https://www.linkedin.com/in/mellamusic/ https://www.pinterest.com/MellasPins/
My first album is available on iTunes, BandCamp and Spotify here if you want to check it out! http://apple.co/2pMUeTm https://mellamusic.bandcamp.com/releases
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