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Social media – What are the Benefits of social media marketing?
Posted by Lokesh Kaushik

Social media – What are the Benefits of social media marketing?

Social Media Marketing



In this video, you will know about the benefits of social media marketing for your business.
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What is Social Media Marketing?

Social media provides a great way to increase your sales by promoting your products and services on social media channels like Facebook, Instagram, LinkedIn & Twitter in a cost-effective way. It increases your website traffic; helps you stay connected with your customers and become more accessible to your new customers.

Apart from this, it helps you answer the queries of both your current and prospective customers.

Now, let’s talk about some of the benefits of social media marketing:

1. Increase Brand Awareness:

When you post new content more people discover you while searching for the keywords related to your business, its products and services which ultimately increase your brand awareness.

You can always post new content to reach your current audience organically along with the paid ads to target your prospective customers. You can target look-alike audience similar to your current customers or can see your page insights to find the demographics of your current audience.

2. Increases Your web traffic:

Social media increases your website traffic because more people will choose to visit your website after finding you on social media channels. Thus social media acts as a source of referral and if they are visiting your website this means they are definitely interested in buying your products and services.

3. Better Search Engine Rankings:

Social media channels send the signal to search engines which improve your search engine rankings. Not only they improve your search engine rankings but your social media profiles also appear in search engine results when searched for the brand.

If your content is good and getting more engagement and shares, this will increase your profile authority and thus improves SEO.

4. Competition Analysis:

With the help of social media, you can keep an eye on your competition to see what they are doing and can also target their followers with your sponsored ads.

5. Increase sales:

Social media helps to generate leads which in return get you more sales if leveraged properly. You need to apply strong content strategy by creating content targeted for each stage of the buyer’s journey to generate more engagement and sales by coming in the eye of your prospective customers.

6. Promote your Content:

Social media helps you promote your content on social media by putting it in front of your followers, if they love it they will share it which in return will increase your followers and also gets you new visitors to your blog. You can also use sponsored Ads to further promote your content.

7. Retargeting:

You can remarket to people who have shown interest in your products and services but never purchased from you using tools like Facebook Pixel.

8. Reports & Analytics:

You can always get to know how many people have seen your post and insights from your followers.

Similarly, while running sponsored ads you will get to know how your Ads performed.

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