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So you’ve written your book. Now what? How do you let the world know about your masterpiece? An author needs not only to reach the masses, but to stay in their minds. How do we do that?

Sending newsletters is a great way to inform and update your audience. I use newsletters to share writing and publishing tips, as well as to promote upcoming events and new books with my readers. You can benefit from email marketing in the following ways:

Build a Following. Authors need a following. One of the best ways to connect with your audience is through email marketing. Even before your book is published, you should create a buzz about your work by sharing excerpts and talking about your writing journey.

Reach Out Quickly. Share new developments as soon as they happen. If you are planning a book launch party, tell your readers to stay tuned for details. If your books have just become available on Amazon.com, let people know!

Use a Personal Approach. Readers like to know that you’re thinking of them when you’re sharing information. Most email marketing systems like Constant Contact and Aweber insert the reader’s name into the email salutation. You can also set up different subscriber lists for different categories of writing. For example, if you write history books and also science fiction, you can send targeted emails to fiction and nonfiction readers.

Reach Customers Regularly. Email newsletters can be scheduled ahead of time. I find it most efficient to create a few months of newsletters in one evening and then schedule them to go out at regular intervals. You won’t have to write newsletters every week. Just do it all in one night!

Drive People to Your Website. By including links to your website or blog, you drive targeted traffic to your products and services.

Stay in Your Readers’ Minds. Keep your name, your books and your logo in the forefront by sending regular emails about your upcoming work, your book signings, your common interests. When your next book is published, they’ll remember you.

Check Your Results. Email marketing systems track your results, such as how many contacts opened your email and how many email addresses bounced. You can see which of your emails got the most response and use that as a guide for future email creation.

Easy Templates. Email marketing systems have an assortment of customizable templates for your use. You don’t have to start from scratch. The professional looking templates let your talent shine!

Whether you use Constant Contact, Aweber or another service, email marketing is a proven marketing channel. Keep your customers engaged, promote sales and build a fan base. Create your email campaign today!

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