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Tag: Marketing (Interest)

Introducing Moz Local
Posted by Moz

Introducing Moz Local

Local SEO



https://moz.com/local

Introducing Moz Local! Help local search engines, and new customers, find your business online.

Moz Local creates and maintains business listings on the sites, mobile apps, and directories that factor into local search engine results. Using Local makes it easy to push business listings to the major data aggregators. You can use Moz Local to create and update your listings, manage your location information at any time, re-verify your listings, and find and delete duplicate listings.

In one easy step, and for just $84/year per location, Moz Local ensures your business listings are correct, consistent, and visible across the web.

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Mass Email Options for Salesforce - Native, ESPs and Marketing Automation Platforms
Posted by ShellBlack.com, LLC

Mass Email Options for Salesforce – Native, ESPs and Marketing Automation Platforms

Email Marketing



In this episode of the ShellBlack Whiteboard, Shell looks at the options available to send mass email to your Leads and Contacts. First he covers what you can do natively (for free) using the mass email wizard in Salesforce – the volumes limitations, reporting available, and how to handle opt outs to be CAN SPAM compliant. From there Shell discusses the vast world of Email Service Providers (ESPs). ESPs provide greater flexibility over what’s included in Salesforce – and most importantly, they can handle very large volumes of email. Lastly, Shell talks about Marketing Automation Platforms. These solutions can do much more than just send email. They allow you to create marketing campaigns outside of Salesforce that interact with your customer data.

To see a transcription of this video and additional show links, see the full blog post on ShellBlack.com – https://www.shellblack.com/whiteboard/mass-email-options-for-salesforce-native-esps-marketing-platforms/

Other blog posts on this topic:

https://www.shellblack.com/marketing/sending-mass-emails-from-salesforce/
https://www.shellblack.com/administration/creating-a-branded-email-letterhead-with-a-logo/
https://www.shellblack.com/administration/email-deliverabilty-and-html-status-reports/
https://www.shellblack.com/administration/create-a-html-email-with-merge-fields/

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What is PPC Management?
Posted by Conversion GIANT

What is PPC Management?

PPC Management



http://ConversionGIANT.com

[UPDATE: KSP is now Conversion GIANT]

Keyword Search Pros explains PPC Management and what advertisers should be looking for in an SEM service. Interviews by Peter Dulay (CEO), Aaron Putnam (VP), Carl Weber (Dir. of Paid Search), and Joe Reynolds (SEM Specialist) help drive the idea that a true pay-per-click management company can’t be created without specific ingredients that are only cultivated through years of experience and by working closely with advertisers to uncover the winning factors.

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