Senior PPC Manager Richard Hartley discusses routing negative keywords to make your Google AdWords account work as hard as it can.
http://jfi.sh/1h02gzN
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Learn more about Disruptive Advertising here: http://www.disruptiveadvertising.com/
Paid Search:
We build, create, and execute campaigns that drive you high quality leads and sales, keeping all efforts trackable and accountable. Heck, we’ll even give you guarantees of improved performance.
Landing Page Optimization:
We bring you more conversions at lower costs through the robust and scientific ideas in conversion rate optimization. Balancing both your PPC campaigns and landing pages, we’re able to increase volume and decrease costs.
Re-targeting + Display Ads:
The majority of your visitors won’t convert the first time, and that’s okay. We help bring them back when they’re ready to buy, helping you stay top-of-mind and on their wallets.
Analytic’s + Integration:
You know which keywords bring you conversions, but do you know which bring you sales? We’ll help tie everything together so improvements are made based off what makes you the most money.
http://www.disruptiveadvertising.com/
source
In this video, Emma discusses five common mistakes made with AdWords PPC which could be costing you money or reducing the performance and ROI of your campaign.
1. Not bidding on your brand name is a major oversight as doing so can provide many advantages both for your business and your AdWords campaign. Firstly, the Quality Score for your own branded keywords should be really high as the term couldn’t be more relevant, which makes the Cost per Click much lower than more competitive keywords. In addition, the Click-through Rate (CTR) on branded campaigns tends to be far higher than industry terms as searchers are specifically looking for your business. This can have a really positive impact on your account-level Quality Score and bring s your overall CTR up.
2. Failing to use negative keyword effectively or at all can mean you waste impressions and click spend on irrelevant searches, which may include some elements of your target keywords but also additional words which make the query irrelevant. A common example is the use of “free” as a negative keyword, ensuring that users searching for your product but not prepared to pay are not shown your ad.
3. The process of split-testing ads is essential to find higher performing ad variants. Many advertisers make the mistake of running with just one ad per ad group at a time, stopping you from getting good comparative performance data to see what elements of your ads work best.
4. Ad extensions provide a number of benefits for advertisers. Not only do they make your ads stand out and give you more real estate in the SERPs, using them is also a factor affecting Quality Score. A better Quality Score means you need to pay less per click, which means effectively using ad extensions can reduce your spending and increase your ROI.
5. Lastly, don’t forget about mobile users! Mobile is increasingly important both for the growing mobile searching market and for Google who expect sites to provide a strong mobile experience. Make sure you use mobile targeted ads and extensions as well as optimised mobile or responsive landing pages.
For more information on getting started with AdWords, check out our whitepaper: http://www.koozai.com/resources/whitepapers/adwords-beginners-guide/ or find out more about our PPC management services here: http://www.koozai.com/paid-search/.
Feel free to check out our other useful Digital Marketing posts at:
http://www.koozai.com/blog/
https://www.facebook.com/koozai
Tweets by Koozai
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http://adwordsnerds.com – Wondering what you need to spend in AdWords to generate motivated seller leads and real estate investing deals?
Dan from AdWords Nerds shares the same formula they use with clients to find the ideal starting budget for any real estate investor, fast!
Like the video? Check out our other AdWords videos for Real Estate Investors!
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PPC Promoting is probably the most value efficient type of promoting your online business might make use of. With correct ppc administration, you may goal particular prospects which might be prepared to purchase and are wanting particularly on your services or products.
Not like conventional types of advertising, PPC promoting permits you to monitor each greenback spent, so you’ll know immediately whether or not it’s working on your firm or not.
On this video, the cheif economist of Google, Hal Varian explains how the Google Adwords public sale system works (the most important public sale system on this planet). As seen on this video, there may be extra to the advert community than a easy public sale. That’s the reason you will need to rent skilled professionals to handle your accounts.
Do not waste cash on advertising by leaving your {dollars} unaccounted for. Rent a devoted skilled from PPC.ca as we speak and see the distinction web advertising could make.
PPC.ca
1-855-PPC-FIRM
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http://www.ithinkanidea.com
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Learn more about Disruptive Advertising here: http://www.disruptiveadvertising.com/
Paid Search:
We build, create, and execute campaigns that drive you high quality leads and sales, keeping all efforts trackable and accountable. Heck, we’ll even give you guarantees of improved performance.
Landing Page Optimization:
We bring you more conversions at lower costs through the robust and scientific ideas in conversion rate optimization. Balancing both your PPC campaigns and landing pages, we’re able to increase volume and decrease costs.
Re-targeting + Display Ads:
The majority of your visitors won’t convert the first time, and that’s okay. We help bring them back when they’re ready to buy, helping you stay top-of-mind and on their wallets.
Analytic’s + Integration:
You know which keywords bring you conversions, but do you know which bring you sales? We’ll help tie everything together so improvements are made based off what makes you the most money.
http://www.disruptiveadvertising.com/
source
