Pricing Digital Marketing Services for Your Agency in 2019 [COMPLETE GUIDE]

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1. Social Media Management

Some degree of social media management should be included in every package you offer as it is one of the most effective ways to increase engagement and sales, on top of being one of the cheapest.

Social Media Ads
– If you’re client is wanting to run ads, the industry standard for ad management budgets is typically anywhere from 20% to 30% of the ad spend.

Email Marketing
Email marketing is an easy, cheap, and effective service to offer. There are many automation services you can use to make the task easy and affective.

SEO
– Basic SEO should start at no less than $500 a month.

PPC (Search Engine Ads)
– PPC campaigns are expensive – if a client is unable to spend less than $1000 it is not recommended to suggest as a service to a potential client.

Web Development
– Web development is one of the trickiest services to price for and will depend heavily on the industry the client is in and what will be necessary on their website.

Building Landing Pages/Lead Magnets
– Building landing pages and lead magnets should be taken into consideration when you are giving your clients a quote for a website build.

Creating Content
– The cost of creating content will depend on the type of content as well as the frequency of creation.

Creating Videos
– Video content requires more experience and skill, more expensive equipment than written content, and that should be taken into consideration when coming up with content creation costs.

Video Document/Blog Article
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SOFTWARES & THIRD PARTY SERVICES
SEM Rush: https://www.semrush.com/201705yLA2
Active Campaign: http://www.activecampaign.com/?_r=B7R75W3F
Square Payments: http://bit.ly/squarepaymentprocessing
Quickbooks: http://fbuy.me/fIDbn
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SERPSTAT: https://serpstat.com/?ref=381590

TOOLS & VIDEO EQUIPMENT
Logitech HD Pro C920: https://amzn.to/2uUx4SO
Canon EOS 70 D: https://amzn.to/2qgVK2v
Canon G7 Mark II: https://amzn.to/2No0HQY
Zecti Tripod: https://amzn.to/2uKoJhk
Fifine USB Microphone K668: https://amzn.to/2qd3YZr
Rode VMGO VideoMic Go: https://amzn.to/2IuNBi4
CRAPHY Soft Box Lights: https://amzn.to/2IyNzG3
Clip Ring Light: https://amzn.to/2JxHGJt
Canon PowerShot ELPH 110: https://amzn.to/2GI5M3u
Canon EOS 70D Video Creator Kit with 18-135mm Lens, Rode VIDEOMIC GO and Sandisk 32GB SD Card Class 10 – Wi-Fi Enabled: https://amzn.to/2uTaZ71
Black Backdrop: https://amzn.to/2NlTBw0
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