You want your company to get onto the first page of the search results. But this can be very difficult, especially if you are starting with no experience in SEO.
Many businesses hire an SEO consultant or agency to help them achieve their organic search goals more quickly. But this can also be a hard thing to get right.
How do you choose the best consultant? What should you look out for when hiring an SEO expert?
Have they got experience?
This is one of the most important aspects of hiring a good consultant. It would help if you looked at their experience. Have they got customers, and can you read any of their recent reviews or gauge what results they have delivered to their clients?
James Ewen, an SEO consultant who works for SEOtagg (an SEO agency in London), says that he makes sure all proof is on their site as a priority.
“It’s important to make sure that prospective clients can see our work, the results we’ve got, and that we are a real business with real clients,” he says.
This is what you need to look out for. Check sites in depth and ensure you do your homework in the research stage of finding an expert.
Do they have any reviews?
Similar to the last point, it’s essential to check reviews. Again, you would do this with a SaaS tool or a product, so do the same when hiring professionals.
Check their Google profile, and several sites are often specific to SEO agencies or professionals.
Ensure you check the good and bad reviews to get a balanced opinion of the SEO consultant and what it’s like to work with them.
How is their website ranking?
I love this to check how good an SEO consultant is. However, if your SEO consultant struggles to rank their site, how can they be trusted with yours?
Always check an SEO consultant’s site with an essential SEO tool or even Google terms related to the service you are looking for.
You can even ask a consultant to show you their past successful ranking websites. This is excellent information regarding choosing the best expert for your business.
Are they willing to chat with you in person?
Many SEO ‘experts’ will say that they know what they are doing, but how many are willing to take the time to chat with you on a call?
This is a great way to identify a great SEO consultant from an average one. In addition, they will be able to walk you through their process and how it would work for your site.
Every site is different, so don’t be afraid to ask what they can do for your specific situation. Most SEO consultants will be happy to show you a high-level plan for what will happen if you take them on.
Now you know what to look for when finding help, or click here to learn more about ranking your site.