Local SEO For Small Businesses: A Complete How-To Guide For 2019, go to: https://cre8tivedigitalmedia.com/local-seo-for-small-businesses/
In this video, I discuss Local SEO For Small Businesses. The content of the video is outlined below with each of the main components of Local SEO, along with the different aspects of each component that I discuss in the video.
What is Local SEO?
What Types of Businesses Should Use Local SEO?
– Brick & Mortar (Physical Location/Customers Come To You)
– Service Area Businesses (You Go To Customers)
Why Do Small Businesses NEED Local SEO?
— Local Customers Can Find You on Google
— Get More Website Traffic
— Attract Qualified Leads
— Raise Brand Awareness
— Increase Profits
Local SEO Strategy for Small Businesses
1) Google My Business
– Claim—Verify—Optimize GMB Profile
— Choose Relevant Categories
— Complete GMB Profile (Hours/Services/Description)
— Add Photos of Business & Employees
— Publish GMB ‘Posts’ to Promote Offers
2) Citations (NAP + W)
– Check Citations with Moz Local
— Fix Duplicate or Inconsistent Listings
— Use a Citation Service (White Spark or Bright Local)
3) Mobile-Friendly Website
– Google’s “Mobile-Friendly Test”
— iLoveResponsive Chrome Plugin
— Your Cell Phone & Friends Cell Phones
4) Schema Markup/Structured Data
– Google’s “Structured Data Testing Tool”
— Schema Pro Plugin
— Add NAP To Website Footer
— Embed A Google Map (Contact Page & Footer)
5) Local Backlinks
– Get Links from TOPICALLY RELEVANT Websites
— Create ‘Link-Worthy’ Content
— Contact Local Reporters to Pitch a Story
— Publish a Press Release
— Join the Local Chapter of The Chamber of Commerce
— Get Accredited by Better Business Bureau
6) Reviews
– Ask Customers for Reviews!
— Create a Google ‘Review Link’ to Send to Customers
— Respond to Reviews both Positive & Negative
7) Create “Service Area” Pages on your Website
– Unique Content on each page
— Use Localized Keywords in Title/Meta Description/Headings & Sub-Headings
8) Local On-Page SEO
– Use Localized Keywords (Titles/Meta-Descriptions/Throughout Content)
— Localized Keywords in Image Alt Text
— Internal Links (Localized Anchor Text)
— External Links (Topically Relevant Local Sites)
To learn more about me or Cre8tive Digital Media LLC you can visit: https://cre8tivedigitalmedia.com/
#LocalSEOforSmallBusiness #LocalSEOStrategy #LocalSEOHowTo
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