Today we are addressing something that we hear from a lot of property managers when we talk about marketing strategy. A lot of you tell us that Google AdWords is a waste of money for your property management business. That can be true. The reality is this: 80 percent of all searches related to rental properties are done by tenants. Tenants are frequently online looking for a place to live in your town, and whether they are looking for a single family residence, a condo, or an apartment, the majority of those online searches are going to be done by tenants.
This means that if you want to pay for and get property management related searches, Google must understand your goal. Remember that Google is only as smart as you tell it to be. It cannot read your mind. To properly manage your Google AdWords campaign, you need to give it a lot of attention. You need to know…