For me personally, when people talk about choosing an SEO company it almost falls into the same category as choosing a construction company. People, they’re wary about working with construction companies because they know that there are a lot of people that do shoddy jobs. They’re basically service providers that you’re not going to be satisfied with at the end of the day. Choosing a good SEO company can be done the same way that you would choose other companies. I would definitely suggest talking to your network of friends, to your business contacts.
Asking around, seeing what is a good, established company in your local city. Another interesting trick is to actually go on Google and type the keywords SEO company and then your city. The idea here is that a company who is ranking first for those keywords because in the end of the day, that’s what you’re going to try to do for your business.
The company that is ranking number one for SEO company in your city is a company that actually knows what they’re doing because they’re number one for that specific keyword term. Another thing that I would highly recommend doing and it involves a little bit more work.
But in every major city or a big city that is next to where you are living, there is always going to be SEO conference. Is to look at the companies which are present at those SEO meet ups. Because those providers, they’re established. They usually know what they are doing.
Another thing is to just invite them in, talk to them, ask them what they’re going to do for you exactly. If a company tells you that they can guarantee you results, they’re saying don’t worry about it just give us the contract. Then we’re going to get you to the top.
Don’t deal with them. This is a lie. No one in SEO business can guarantee you that you’re going to be in the rankings. The only thing that they can guarantee is that you’re going to be in the top 10 results. This is something that’s very reasonable. If a company promises you that, that’s fine.
Talk to them, feel them out, see what they’re going to offer. Are they going to do on-site SEO or are they going to do off-site SEO? If a company comes in and they’re telling you, “We’re leaving your website as is. Don’t worry about it. Just give us some money and we’re going to get your rankings,” it’s most probably a lie.
A company that does it seriously is someone who’s going to come in. They’re going to sit down. They’re going to see the material that they’re using. They’re going to start shifting things around on the website prior to doing the actual link building. They will be adding interesting content. They will be probably adding additional articles. If you’re working with an SEO company, they should also definitely give you a list of keywords for which they’re trying to get you the rankings.
Directed and Produced by Patrick Barbeau