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Email Marketing

EMAIL MARKETING : la stratégie de Ramit Sethi décomposée
Posted by Marketing Mania

EMAIL MARKETING : la stratégie de Ramit Sethi décomposée

Email Marketing



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***

TRANSCRIPTION :

Iwillteachyoutoberiech est une entreprise américaine fondée par ce gars, ramit sethi.
Ils réalisent quelques hundreds of thousands d’euros de vente par an en vendant des produits d’info dans le domaine de la finance personnelle, comme par exemple des formations pour négocier votre salaire ou devenir freelance.
Ils ont deux particularités :
Ils vendent exclusivement par e mail advertising and marketing.

Approach #3 : Attaquer les objections
Les objections sont toutes les raisons qui sont dans la tête de votre prospect pur justifier pourquoi il NE PEUT PAS acheter votre produit.
Ca peut être : je n’ai pas de temps, c’est trop cher, je peux le faire tout seul…
Beaucoup de entrepreneurs tentent de traiter ces objections à demi mots, parce qu’ils ne veulent pas avoir l’air trop agressifs dans leurs methods de ventes.
Ramit fait exactement l’inverse.
Il écrit des emails entiers qui listent noir sur blanc les objections que vous avez dans votre tête… et il les DETRUIT METHODIQUEMENT UNE PAR UNE.
Prenez cet e mail, où il attaque une objection qui semble légitime : ce n’est pas le bon second…
Dans ce cas, le personnage de franc parleur qu’il a mis en place avec la approach n°1 est bien utile… automotive la meilleure façon de surmonter cette objection est l’équivalent verbal de mettre une claque au prospect en lui disant : “si tu veux réussir, tu va prendre le temps.”
Conclusion :
L’e mail advertising and marketing n’est PAS mort, mais il est devenu de plus en plus en plus difficile automotive les prospects sont de plus en plus protecteurs de leurs boîtes mail.
La resolution est easy à comprendre, mais pas si facile que ça à mettre en place :
Il faut ecrire des emails que les gens ont ENVIE DE LIRE… créer une connexion avec eux… Et ensuite ne pas avoir peur de vendre très aggressivement.

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What is EMAIL MARKETING? What does EMAIL MARKETING mean? EMAIL MARKETING explanation
Posted by The Audiopedia

What is EMAIL MARKETING? What does EMAIL MARKETING mean? EMAIL MARKETING explanation

Email Marketing



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What is EMAIL MARKETING? What does EMAIL MARKETING mean? EMAIL MARKETING explanation.

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Email marketing has evolved rapidly alongside the technological growth that has occurred consistently throughout the 21st century. Prior to this growth, email marketing was not as effective because of a lack of reach, as emails were novelties to the majority of customers and potential customers. In 1978, Gary Thuerk of Digital Equpiment Corp sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network . It resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails. As email marketing developed itself as an effective means of direct communication, a problem arose in that users were blocking out large amounts of content from emails by use of filters and blocking programs. It therefore became the case that in order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software. This resulted in the birth of triggered marketing emails, which are sent to specific users based on their tracked online browsing patterns.

Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing.

Opt-in email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in email advertising is used, the material that is emailed to consumers will be “anticipated.” It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in email advertisements will be more personal and relevant to the consumer than untargeted advertisements.

A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.

With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically using autoresponders—known as Drip Marketing. They can also segment their promotions to specific market segments.

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Creating and Sending Amazing & Colorful Emails | MS Outlook 365
Posted by Burn to Learn

Creating and Sending Superb & Colourful Emails | MS Outlook 365

Email Marketing



On this video tutorial, you’ll discover ways to create superb {and professional} trying emails utilizing Outlook 365 2016.

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Go to our web site http://www.burntolearn.com. to see all our tutorials.

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Comment faire une CAMPAGNE D'EMAILING
Posted by Théophile Eliet

Comment faire une CAMPAGNE D'EMAILING

Email Marketing



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Examples of five key types of marketing email
Posted by MarketingSherpa

Examples of 5 key varieties of advertising and marketing electronic mail

Email Marketing



The common electronic mail marketer, designer, and copywriter must create limitless emails to feed advertising and marketing automation and drip campaigns and sustain promotional emails and buyer touchpoins. (http://www.marketingsherpa.com/irce2016) So Mike Nelson, Co-founder and Head of Advertising and marketing, Reallygoodemails.com, mentioned examples of 5 key varieties of emails with Daniel Burstein, Director of Editorial Content material, MarketingSherpa.

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