In today’s episode I share some email marketing best practices and show you how to increase click through rates in emails.
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So what’s the best social media platforms for marketing? Discover how to find the sweet spot between talent and target audience in these social media marketing tips and tricks for small businesses.
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0:32 – Why you’re getting overwhelmed choosing the right social media platform to market on and what to do about it
1:04 – How to prioritize your social media marketing platforms: What are you naturally good at? How do you tell your story?
1:46 – How to find the right social media platform by asking where your market is spending most of their time and attention.
2:25 – The best trick to really find your number one social media platform by combining your talent with your target audience.
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Pick ONE social media platform you’re natively good at and choose a storytelling format that you’re naturally good at and comfortable with.
That’s my first advice.
Apart from that, make sure you take a look at where your target audience is hanging out. Are you trying to reach business professionals? Maybe LinkedIn is great for you. Are you looking to reach people under 25? Maybe Snapchat is your choice.
However, the real power comes when you combine your natural talent and your way of storytelling with your target audience’s platform.
Watch the video below, it’ll make sense.
(Diagram included in the video…)
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