This episode: How Instagram is making billboards relevant again, how Millennials spend their money, and how brands should interact with customers on social media.
Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites), featuring:
• 25 percent of U.S. residents have made at least one Instagram post featuring an image including an outdoor advertising billboard of some sort, one of several surprising revelations from recent Nielsen data.
• Nearly three-quarters of millennials shopping preferences favor credit and debit cards over cash, one of several findings from a new Snapchat study.
• More than 70 percent of millennial Twitter users have left comments for the customer service accounts of at least one company, according to new survey data. 62.48 percent of surveyed Twitter users also say that personalized responses to their comments represent the top way brands can improve their social media customer care.
• And more top news…
Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news.