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Author: Marketo

Introduction to Email Marketing

Introduction to Electronic mail Advertising and marketing

Email Marketing



Electronic mail advertising and marketing doesn’t should be complicated. Be part of Mike Madden, Sr. Demand Era Program Supervisor at Marketo, for this quick, easy-to-digest, and actionable 15-minute webinar to be taught the basics of e-mail advertising and marketing. We’ll outline the metrics, talk about copy and design, and provide the necessities you should perceive and implement a bulletproof e-mail advertising and marketing technique.

You will be taught:

– The way to write topic traces that beg to be opened
– Greatest practices for testing and measuring your e-mail campaigns
– Pitfalls, perils, and the best way to keep away from them

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Graduating from Email Service Providers

Graduating from Email Service Providers

Email Marketing



Consumers have more control than ever, and marketers need to step up their game accordingly. Email service providers (ESPs), vendors that primarily provide batch and blast email capability, can’t deliver the behaviorally targeted engagement needed to stay relevant, let alone the integrated multi-channel conversations necessary to maximize the impact of marketing. Only an intelligent marketing automation platform is up to the task.

Check out this session from our record-breaking virtual event to discover:

-The limitations of traditional email service providers
-What marketing automation is and why its important
-Essential reasons to graduate from an ESP to marketing automation
-Comparing marketing automation with an ESP

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