How to write a business case for innovation
This is an example of one of my video lectures. In this lesson I teach students how to write a business case for a proposed innovation.
In previous lessons the students have learned how to identify unmet customer needs and generate innovative ideas to meet those needs. After watching this video they are required to write a compelling business case to support their proposed innovation.
I structure the course around a case-study business, so each student pretends they are proposing an innovative product or service to the management team of that business. In face-to-face tutorials the students present and discuss their innovative ideas. This is a great mechanism to encourage peer discussion and learning.
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