Greensboro Google Search Engine Optimization (336) 310-9322
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According to Google, an estimated 73 percent of all online activity is related to local searches. Customers turn to local search to learn about the businesses available in their area and evaluate what companies they would like to patronize.
A. Fill Out Applicable Information
An estimated 1 in 3 customers will do a local search on a smartphone before visiting a store. These customers are often looking for valuable, practical information such as the address of the business and the hours they are open. For your listing to be effective, you need to make sure that you fill in the information completely.
Not only will a thoroughly filled-in listing help to answer the questions of visitors performing local searches, but Google will also rank completed listings higher than those that are incomplete. The search engine giant understands that local users are better served by businesses that give them all the information they need. When they are given the choice between two similar listings with different levels of completeness, they will choose the one that offers more information.
B. Use Precise Location Information and Keywords
Google+ local listings use Google maps to generate locations and information for customers to help them understand where the business is and if it is close to their current location. Failing to correct any errors in your business location can end up confusing and frustrating these customers.
Google also places value on consistency throughout local listings for businesses. If there are discrepancies between your business listings on different directories, then your business results will rank lower because it can hurt the user experience. Wesley Young studied the impact of various factors on local search performance and found that the consistency of name, address, and phone number (NAP) on local business listings had a 16 percent influence in determining performance.
You should also be integrating location keywords into your local listing content. According to Young, keywords placed in business titles and when discussing the location of the business have a 19.6 percent impact on local search performance. You should look to use location keywords throughout the Google listing including in the title tag, H1 heading and URL. These keywords not only let Google know when your business is relevant, they also let customers know that this business is local.
By focusing on the above areas, you will help Google to understand your value while also communicating with potential visitors what makes you special. It is this combination that will grow your traffic through local search.
Or simply let us handle it all for you.
(336) 310-9322
Greensboro Google Search Engine Optimization (336) 310-9322
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