Discover 9 Marketing Tools I Use Almost Everyday. There are a ton of free marketing tools and paid marketing tools to help you accomplish your goals. The marketing tools we listed can be used for small businesses and even the premium tools are affordable. It can be very difficult to get started with Digital Marketing, Paid Advertising, Content Creation, Social Media Marketing, and Website Development. Marketing tools come in all shapes and sizes for small businesses all the way up to Fortune 500 companies that need to manage Multi-Million dollar marketing budgets. Our goal is to give you some great tools to use so you can grow your business, grow your audience, grow your email list, and improve your search engine traffic.
Google Analytics – https://www.google.com/analytics/
Google Analytics is a free marketing tool that allows you to track all of the data on your websites and apps. You can set-up Goals for sales, leads, revenue, and profits. With Google Analytics, it becomes much easier to see your most valuable sources of traffic. If you are looking for a data and website analytics tool, look no further than the Google Analytics.
Google Keyword Planner – https://adwords.google.com/home/tools/keyword-planner/
The Google Keyword Planner is one of the best keyword tools on the internet. You can get access to all sort of keywords that people type in. Keyword Research is one of the best ways to do research for Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). If you are looking for a keyword research tool, look no further than the Google Keyword Planner.
Google Search Console – https://www.google.com/webmasters/tools/home
The Google Search Console, also known as Google Webmasters Tools, is a great way to monitor your website in search results. You can see the search queries that people are typing in to find your website. In addition, you can submit your sitemap to the Google Search Console and see your top pages.
If you use the Search Console frequently, it gives you ideas for new content and ideas for optimizing your existing content. If you are looking for ideas for keywords and optimization opportunities, look no further than the Google Search Console.
WordPress – https://www.wordpress.com
WordPress is one of the top Website Platforms or Content Management Systems in the world. According to their website, they power at least 30% of the internet because WordPress has so many options and customizations. If you are looking for a website development tool, look no further than WordPress.
Yoast SEO WordPress Plugin – https://yoast.com/wordpress/plugins/seo/
Yoast is one of the best ways to make sure that every single page on your website and your entire website is optimized for search engines. Search Engine Optimization is extremely difficult but Yoast makes it much easier and they even show areas of opportunity. If you are looking for a WordPress Plugin or an SEO tool, Yoast is highly recommended by me.
MailChimp – https://www.mailchimp.com
MailChimp is my favorite Email Marketing tool and Email Automation tool so you can not only grow your email list, you can also automate certain messages based on the activity your users take. I use MailChimp for all of my email lists because they make it much easier to send emails to your subscribers.
Tailwind – https://www.tailwindapp.com
Tailwind is a Pinterest scheduling tool and an Instagram scheduling tool. You can also get access to Pinterest and Instagram Analytics. Tailwind is one of my favorite marketing tools for Pinterest automation because I can effectively and efficiently manage my Pinterest profile and presence.
HootSuite – https://www.hootsuite.com
HootSuite is a great social media scheduling tool for Facebook, Twitter, Instagram, Google+, Pinterest, and more. They have free and paid plans so you can choose something that works for your business.
Canva – https://www.canva.com
Canva is a graphics tool for marketers and social media marketers.
SEMRush (Bonus Tool) – https://www.semrush.com
SEMRush is a great competitive analysis tool for free and paid traffic.