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Are SEO Backlinks From Article Directories Bad For Google Search Rankings?
Posted by Neil Patel

Are SEO Backlinks From Article Directories Bad For Google Search Rankings?

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People often ask me: “Neil, are backlinks from article directories good or bad for higher Google search rankings?”.
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The short answer is: NO

There are so many article directories out there, you can literally find one on every topic out there. They are so easy to get that search engines know this and they put little to no weight on these links.

As for directory sites that sell links, they aren’t a good fit because it is buying links. Search engine frown upon this.

As for writing articles and submitting them to directories, this also doesn’t work well. It used to in the past, but these sites have little to no authority and the content quality on their directory sites are so bad that they don’t even rank well on Google.

Now if you happen to find a directory that is related to your niche, is popular and can drive you customers, then by all means try and get links from them.

Build these links only if it can drive customers and not to manipulate Google search. I also recommend that you nofollow any links from directories or article directory sites.

Thanks for watching “Are SEO Backlinks From Article Directories Good or Bad For Higher Google Search Rankings?” and don’t forget to subscribe!

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7 Cool Hacks That'll Boost Your Conversion Rate
Posted by Neil Patel

7 Cool Hacks That'll Boost Your Conversion Rate

SEO



You don’t have to be a designer or marketer to boost your leads and sales. Instead, there are simple hacks and tools you can use to increase your conversion rate.

Hack #1: Countdown clocks – when you add a sense of urgency it makes people move faster. Test having countdown clocks on your web site.

With tools like Deadline Funnel, you can even add countdown clocks within your emails and make offers expire within ease. That way people know there really is a sense of urgency.

The countdown clock on the Neil Patel homepage boosted my conversions by 11%.

Hack #2: Exit popups – with Hello Bar you can easily create an exit popup on your site. The exit popup on NeilPatel.com is one of the best converting offers.

Through Hello Bar you can even add an animated gif to the background like I have.

Hack #3: Free trials – most of your visitors aren’t going to buy. Why not offer the users who don’t convert a one dollar trial or a free 30-day trial?

This simple technique boosted my revenue by 15%. Sure a lot of the free trial users cancel after a month, but an extra 15% in revenue still isn’t bad.

This tactic here is how companies like Hulu and Netflix have grown so fast.

Hack #4: Use geotargeting – with Maxmind you can add the person’s location within your web site.

For example, if your visitor is based in Los Angeles, you can add their city to your headline to boost your conversions. Such as… “I am looking to help one entrepreneur in Los Angeles build a bigger business, my only question is, will it be you?”.

You can do the same thing for e-commerce or service sites.

Hack #5: Picsnippets – people love handwritten notes and personalized emails.

Picsnippets allows you to create a personalized email with the individual’s name on a photo. This makes your emails seem personalized to the person opening it, hence your conversion rate will go up.

Hack #6: Remarketing – everyone uses remarketing, but not why use it in a clever way?

For everyone who hits your checkout page and doesn’t buy, you should show them a remarketing ad/video that explains what they will get if they continue with the purchase.

Hack #7: Quizzes – through tools like Lead Quizzes you can engage with your audience first and then ask them for their email address.

You can use quizzes for any type of site. Let’s say you have a fitness site, you can create a quiz that breaks down how someone can lose weight and at the end of the quiz show them relevant products that will help them lose weight.

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The Most Important WordPress Plugin EVER - Top WordPress Plugins for SEO
Posted by Neil Patel

The Most Important WordPress Plugin EVER – Top WordPress Plugins for SEO

Local SEO



The top WordPress plugins for SEO share very similar features. But there’s one that I believe is the most important WordPress plugin ever created. If you’re not already using it, then you’re missing out.

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With a few simple changes, you can make your WordPress blog optimized for traffic generation.

The first thing you need to do is install the Yoast SEO plugin. It ensures your WordPress site is Google friendly and it even creates a sitemap for you.

Once you create your XML sitemap you need to add it to Google Search Console. This will help index your pages faster so you can get more search traffic.

In addition to the XML sitemap, Yoast allows you to create custom title tags and meta description tags for each blog post. Make sure you create one that is appealing by including adjectives and the keywords you are trying to rank for.

The more appealing it is, the higher your click-through-rate will be, which will cause your rankings to increase over time.

The second thing you need to do is cross link. As you publish more blog content you need to link your posts together which helps with indexation and rankings. Just make sure the links are relevant.

Follow those two tactics and you’ll have a search engine friendly WordPress blog.

Thank you for watching: The Most Important WordPress Plugin EVER – Top WordPress Plugins for SEO.

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What Are Backlinks and How Do They Work?
Posted by Neil Patel

What Are Backlinks and How Do They Work?

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There are over 200 elements that Google makes use of to rank a web site. However the primary issue that Google makes use of is backlinks.
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Learn extra on my weblog: https://neilpatel.com/weblog/

Backlinks are when somebody hyperlinks to your web site from their web site. The extra websites that hyperlink to you, the upper you’ll rank in Google.

Now all backlinks aren’t equal. Listed here are among the issues Google appears to be like at when analyzing backlinks:

1. How authoritative is the location linking to you? If Huffington Publish hyperlinks to you it’s more practical than if I, NeilPatel.com hyperlinks to you. Why? As a result of Huffington Publish is taken into account a well-known authoritative web site.

2. Authority is measured by a metric referred to as “area authority”. It is from a scale of zero to 100. The upper the quantity the higher. You ideally wish to get backlinks from websites with a website authority that’s greater than yours. You should utilize the instrument ahrefs.com to be taught what your area authority is.

3. The extra associated a web site is the higher the hyperlink. In case you are within the plumbing house, a hyperlink from Huffington Publish is not nearly as good as Dwelling Depot (which is an authority web site within the dwelling restore house). Attempt to get hyperlinks from excessive area authority websites inside your house.

If you wish to construct hyperlinks the quickest approach to generate them is thru spherical up posts. Electronic mail individuals inside your house and interview them. Embody their ideas inside your weblog and allow them to know if you publish the publish that features them. Ask them to share the publish on their favourite social community and even ask if they’ll hyperlink again to you.

By doing this your rankings will climb in Google.

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3 Ways to Promote Your Website When You Don't Have Any Money
Posted by Neil Patel

3 Ways to Promote Your Website When You Don't Have Any Money

SEO



Who says you need money to market your business. That’s one of the biggest myths in online marketing.
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Find me on Facebook: https://www.facebook.com/neilkpatel/
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Heck, online marketing is popular because it allows the little guy to compete with the large corporations without needing tons of cash.

Here’s how you market your website when you have no money.

Step 1: Go to Quora and search for all of the questions that people have within your space and answer them. When it makes sense, link back out to your website. This is so effective that my Quora profile gets hundreds of thousands of views each month.

Step 2: Create content in different formats (text, video, audio) and promote them on the social web (LinkedIn, Twitter, Facebook, YouTube, Quora). You can post the same content on multiple social sites as Google DOES NOT penalize for duplicate content.

When using this tactic make sure you only put part of your content on social media and make the readers click over back to your site to read the rest.

Step 3: Google for forums within your space and respond to questions. Within your forum response add a signature that lists your website. The better response you give the more traffic you will get.

That’s how you market your website when you can’t spend any money on marketing. 🙂

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Dominate Local SEO Search Rankings: Local Internet Marketing Course 2017 (UPDATED!)
Posted by Ryan Moran

Dominate Local SEO Search Rankings: Local Internet Marketing Course 2017 (UPDATED!)

Local SEO



Get more leads to your local business by optimizing your local SEO strategy. I’ve spent over $1000 dollars and 100s of hours of practical testing to bring you this local business internet marketing course.

VISUAL RANKING FORMULA: http://bit.ly/Visual_Ranking_Formula
– Easy Website Design Tutorial
– Website Structure & Internal Linking Diagram
– Backlink Strategy Cheat Sheet

LOCAL SEO MASTERMIND FACEBOOK GROUP: http://bit.ly/LocalSEOMasterMind

Join a community of 100s of local seo experts and small business owners all discussing internet marketing strategies for increasing leads and automating your business!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
TABLE OF CONTENTS
I. Intro – Local Mastermind Group, Free Visual Rank Formula Give-away
II. Keyword & Competitive Research for Local Business
III. Perfect Onsite Optimization
IV. Offsite Strategy

This tutorial covers tested tips and strategies to increase your website’s search rankings in Google so you can spend more time making sales and doing what you love!

Local seo is not difficult to perfect!

Don’t waste 1000s of dollars on a local seo agency or expert when you can easily do it yourself. This step-by-step search engine optimization tutorial will cover everything you need to know for ranking in all the major search engines.

There are multiple steps to optimise your website for local search. I have listed each step in the table of contents above.

Feel free to skip around if you are an experienced SEO looking to do rank and rent or just a business owner who already has a strong grasp of local search engine marketing.

~~~~~~~~~~~~~TRUSTED OUTSOURCERS~~~~~~~~~~~~~~

Content Writing: http://bit.ly/QualityContentWriter (SEEN IN VIDEO)

SEO SERVICES
The Hoth Press Release: http://bit.ly/HothPRel
The Hoth Mini: http://bit.ly/HothMini
PBN Links: http://bit.ly/LinksManage

~~~~~~~~~~~~~~~~~RESOURCES~~~~~~~~~~~~~~~~~~

BEST WEBSITE HOSTING (FAST!)
http://bit.ly/SGSharedHostingPlan

—- KEYWORD RESEARCH TOOLS

Competitive KW Research tool: http://semrush.com/

Competitive Backlink tool: http://majesticseo.com/

$27/mo deal for for full access to all the major market research tools: www.toolsgb.com

PRIVACY POLICY GENERATOR
SerpRank: http://serprank.com/privacy-policy-generator/

— WP PLUGINS

XML Site Map: https://wordpress.org/plugins/google-sitemap-generator/

Yoast SEO: https://wordpress.org/plugins/wordpress-seo/

SMUSH (compress images for faster loading): https://wordpress.org/plugins/wp-smushit/

— WEBSITE SPEED TOOL
Pingdom: http://bit.ly/PingDomm

— BROKEN LINK CHECKER
Screaming Frog: http://bit.ly/ScreamingFrogg

— MEASURE PROGRESS
SerpBook: http://bit.ly/SerpBook

Google Analytics: https://www.google.com/analytics/

Google Search Console: https://www.google.com/webmasters/tools/home?hl=en

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SEO Tips and Tricks 2019
Posted by Adam Erhart

SEO Tips and Tricks 2019

SEO



With more than 97% of people beginning their search for a local business online, search engine optimization, SEO for short, continues to be one of the most effective forms of marketing available today. But as useful as SEO is, it’s also one of the most complex and technical marketing tactics available – which means confusion, and a missed opportunity for many business owners. So in this video I’m going to break down a few of the most valuable, and easiest to implement SEO tactics – so you can start benefitting from a business boost that only high search engine rankings can provide.
My History With SEO

There’s no doubt about it, SEO has been the largest driver of my digital marketing agency Siren Consulting Firm’s traffic and business over the last 5 years. In fact, I can attribute roughly 60% of all revenue to business gained directly by a client searching for something online, clicking my agency site, and then choosing to do business with us.

TITLE: Earnings Disclaimer: My boutique marketing consulting business (adamerhart.com) comes mostly from referrals followed by content marketing and paid traffic. Different business models mean different traffic sources.

I’ve worked personally with dozens of companies, spoken with hundreds more, and studied many, many more than that, and have come to the conclusion that choosing NOT to pursue an SEO strategy should be a very rare exception, and never a rule. Put bluntly, SEO works. It brings in traffic and it brings in revenue. Both key ingredients to building profitable and sustainable businesses. So here’s how to do it.

Optimize For The User Experience

Search engine algorithms, which are the complicated math equations behind why certain websites appear higher than others, are notorious for changing. It seems like there was a time not so long ago when not a day went by without some breaking news about a Panda or Penguin update being overhauled and unleashed on the world. As a quick side note, Panda, Penguin, and Hummingbird are part of Google’s algorithm. Cute little animals designed to DESTROY bad SEO tactics and the companies that use them. Anyways, staying ahead of these ferocious little animals means staying current and relevant on the latest SEO news and development, and right now the focus is on user experience.
Keyword Placement

Next up is keyword placement. One of the ways search engines decide what websites are going to appear for certain search terms is keywords. Specifically the type, number, and placement of these keywords on your website. There’s a bit of a balance between ensuring adequate coverage of your most valuable terms, known as proper keyword density, and not overdoing it, known as keyword stuffing, that makes SEO an exciting and challenging field to work in, but in general there are a few key places you want to make sure are accurately reflecting the word you’re trying to rank for. These include things like URL’s, Titles, Body Copy, Page Descriptions and proper image tagging like labelling image titles, descriptions, and ALT tags.
Latent Semantic Indexing (LSI’s)

The next step is to strike the perfect balance between making sure you’re using the right keywords for your business while still respecting the user experience and not keyword stuffing. And one way to do this is with Latent Semantic Indexing.
Search Engine Journal describes Latent Semantic Indexing, LSI for short as “a mathematical method used to determine the relationship between terms and concepts in content.” Basically, LSI’s are fancy talk for synonyms, or similar words.
Make It Shareable

Once all of the above is done and running smoothly it’s time to step outside. Outside of your website that is. That’s because as great as you say your website and company are – search engines want a little more proof. And they get this proof through links. Specifically, the quality and number of links that are pointing back to your website. And a great long term strategy to safely and ethically acquire high quality links is through an SEO focused content marketing strategy.
SEO Content Marketing Strategy

The basics of an SEO content marketing strategy are really quite simple. Create good content, put it on your website, and then build links to it. But like all things, the devil’s in the details, so here are a few methods to ensure you’re creating shareable, also known as linkable, content, and then a few suggestions for how to get those links.
Top Shareable Content

1. Video

2. Infographics

3. Images

4. Quality Content

How To Get Links

1. Manual outreach

2. Paid traffic

3. Social media

4. SEO

#LINKS
Website: http://adamerhart.com
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
Instagram: http://instagram.com/adamerhart
Snapchat: snapadamerhart

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What is PPC? Pay Per Click Advertising / Marketing Explained by Bluehost
Posted by Bluehost

What’s PPC? Pay Per Click on Promoting / Advertising and marketing Defined by Bluehost

PPC Management



https://www.bluehost.com/weblog/movies/video-what-is-ppc-6889/ — PPC, which stands for pay-per-click promoting, is likely one of the finest methods to draw guests to your web site. On this video we’ll clarify PPC, CPC, and CPM and can provide help to decide if PPC is true for what you are promoting.

PPC is a technique of on-line advertising that permits you to put advertisements in strategic locations everywhere in the web. One of the best half: you solely pay a price when your advert is clicked. As a substitute of attracting guests organically, you’re primarily shopping for visits to your web site. The price for PPC, which is usually known as the associated fee per click on (CPC), ranges broadly. In america the typical is between $1 and $2. Meaning some clicks are as low-cost as a few cents whereas others whole greater than $50.

So how are you aware if PPC is true in your small enterprise? Listed below are a number of causes we expect it’s useful:

1. PPC is extraordinarily focused, permitting you to point out your advertisements to who you need, once you need. Meaning you’ll be able to goal potential clients primarily based on the place they’re situated, what system they’re utilizing, and even their gender.

2. PPC makes it doable to retarget guests. Retargeting means promoting to individuals who have visited your web site however didn’t make a purchase order. Contemplate this: solely two individuals out of each 100 guests to a web site will convert to clients. Retargeting means you don’t should let that 98 p.c of your visitors go to waste.

3. PPC is reasonably priced; you solely pay when your advert is definitely clicked. Even when getting that one click on prices $15 however the product you’re promoting prices $400, you’re nonetheless get an amazing return on funding.

4. PPC is trackable. It’s straightforward to see which advertisements are performing properly and which of them aren’t getting clicks.

5. PPC works quick. Build up good website positioning takes time, however placing up a PPC advert can result in speedy outcomes, getting your web site on the high of the search outcomes web page.

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