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Nathanial Bibby is a digital marketer and founding father of Bibby Consulting Group, a full-service digital advertising and marketing company specialising in B2B lead technology. With over 12 years of Digital Advertising expertise, Nathanial has been on the forefront of the knowledge age.
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With more than 97% of people beginning their search for a local business online, search engine optimization, SEO for short, continues to be one of the most effective forms of marketing available today. But as useful as SEO is, it’s also one of the most complex and technical marketing tactics available – which means confusion, and a missed opportunity for many business owners. So in this video I’m going to break down a few of the most valuable, and easiest to implement SEO tactics – so you can start benefitting from a business boost that only high search engine rankings can provide.
My History With SEO
There’s no doubt about it, SEO has been the largest driver of my digital marketing agency Siren Consulting Firm’s traffic and business over the last 5 years. In fact, I can attribute roughly 60% of all revenue to business gained directly by a client searching for something online, clicking my agency site, and then choosing to do business with us.
TITLE: Earnings Disclaimer: My boutique marketing consulting business (adamerhart.com) comes mostly from referrals followed by content marketing and paid traffic. Different business models mean different traffic sources.
I’ve worked personally with dozens of companies, spoken with hundreds more, and studied many, many more than that, and have come to the conclusion that choosing NOT to pursue an SEO strategy should be a very rare exception, and never a rule. Put bluntly, SEO works. It brings in traffic and it brings in revenue. Both key ingredients to building profitable and sustainable businesses. So here’s how to do it.
Optimize For The User Experience
Search engine algorithms, which are the complicated math equations behind why certain websites appear higher than others, are notorious for changing. It seems like there was a time not so long ago when not a day went by without some breaking news about a Panda or Penguin update being overhauled and unleashed on the world. As a quick side note, Panda, Penguin, and Hummingbird are part of Google’s algorithm. Cute little animals designed to DESTROY bad SEO tactics and the companies that use them. Anyways, staying ahead of these ferocious little animals means staying current and relevant on the latest SEO news and development, and right now the focus is on user experience.
Keyword Placement
Next up is keyword placement. One of the ways search engines decide what websites are going to appear for certain search terms is keywords. Specifically the type, number, and placement of these keywords on your website. There’s a bit of a balance between ensuring adequate coverage of your most valuable terms, known as proper keyword density, and not overdoing it, known as keyword stuffing, that makes SEO an exciting and challenging field to work in, but in general there are a few key places you want to make sure are accurately reflecting the word you’re trying to rank for. These include things like URL’s, Titles, Body Copy, Page Descriptions and proper image tagging like labelling image titles, descriptions, and ALT tags.
Latent Semantic Indexing (LSI’s)
The next step is to strike the perfect balance between making sure you’re using the right keywords for your business while still respecting the user experience and not keyword stuffing. And one way to do this is with Latent Semantic Indexing.
Search Engine Journal describes Latent Semantic Indexing, LSI for short as “a mathematical method used to determine the relationship between terms and concepts in content.” Basically, LSI’s are fancy talk for synonyms, or similar words.
Make It Shareable
Once all of the above is done and running smoothly it’s time to step outside. Outside of your website that is. That’s because as great as you say your website and company are – search engines want a little more proof. And they get this proof through links. Specifically, the quality and number of links that are pointing back to your website. And a great long term strategy to safely and ethically acquire high quality links is through an SEO focused content marketing strategy.
SEO Content Marketing Strategy
The basics of an SEO content marketing strategy are really quite simple. Create good content, put it on your website, and then build links to it. But like all things, the devil’s in the details, so here are a few methods to ensure you’re creating shareable, also known as linkable, content, and then a few suggestions for how to get those links.
Top Shareable Content
#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.
I run 7 companies :
https://guttulus.com/ – Personal Blog.
http://bitgale.com/ – Photography.
http://ppchire.com/ – PPC.
http://pandapatent.com/ – Patent and Intellectual Property
http://mtglion.com/ – Magic the Gathering.
http://runrex.com/ – Marketing.
http://tyguo.com/ – Consulting.
You can find me on linkedin. https://www.linkedin.com/in/tyguo
I look forward to sharing my experiences with you!
Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.
At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.
PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.
Welcome to MTG Lion. I’m a Magic the Gathering store that discusses spoilers, speculation, news, finance, commander, modern, standard, legacy, eternal and more. I take pride in my magic the gathering finance decisions and presenting magic the gathering spoilers before anyone else. There are dozens of free giveaways. Share with friends and other planeswalkers. Love you all.
RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.
Ever puzzled how you can create a content material advertising and marketing plan? Immediately, I am sharing my step-by-step course of + a nifty template. 🔥 FREE Social Media Planner Template: https://goo.gl/EcKkCA
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Ever questioned create a social media advertising plan? Immediately, I am sharing my step-by-step course of + a nifty template. 🔥 FREE Social Media Planner: https://kimberlyannjimenez.com/2016/12/01/create-social-media-plan/
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Get much more advertising recommendations on the weblog for this episode: https://kimberlyannjimenez.com/2016/12/01/create-social-media-plan/
đź“ş WATCH MARKETING TUTORIALS:
â–Ľ GRAB THESE FREE RESOURCES FROM THE BLOG
Study How To Promote Extra On Your Weblog Through My Model New, Free Masterclass: https://kimberlyannjimenez.com/blog-c…
The On-line Success Path, a step-by-step information to launching, rising and scaling the worthwhile on-line enterprise you’ve all the time dreamed about: https://kimberlyannjimenez.com/succes…
How To Begin A Weblog Playlist: https://www.youtube.com/watch?v=PAgJg…
Study Content material Advertising and marketing Playlist:https://www.youtube.com/watch?v=l5gui…
â–Ľ NEW AROUND HERE? START HERE.
Run Fb Adverts On A Finances: http://bit.ly/mystrategyforfbads
5 Steps To Begin An E-mail Record From Scratch: http://bit.ly/2wgV8hT
6 Phases Of A Profitable On-line Enterprise: http://bit.ly/2x5CTsR
â–Ľ MORE RESOURCES
Do not forget to subscribe to our Podcast! : https://kimberlyannjimenez.com/podcast/
Come on over and be a part of The Enterprise Lounge’s FREE Mastermind Group: https://kimberlyannjimenez.com/grasp…
Study to launch, develop or scale a worthwhile on-line enterprise with out spending 1000’s on a enterprise coach. It is my finest work in a single place. http://jointheblounge.com
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Not sure if your local SEO efforts are working? Stop guessing and learn what really matters when it comes to helping your small business show up in local search results. Local SEO Guide has studied the effect of more than 100 factors on the rankings of 30,000 local businesses. In this Manta webinar, guest expert Andrew Shotland shares actionable advice for small business owners, so you know which search optimization strategies to focus on to get the best results.
We’ve put together a collection of resources to help you make 2018 the year that you really make the most of video on Facebook, Instagram, Twitter, YouTube, and beyond.
Download your 2018 Social Video Marketing Toolkit: http://anim.to/2CUqUVq
When portrait photographer Sue Bryce spoke at our recent Social Media Marketing Summit, she wasn’t speaking to big businesses. Instead, she reached out to what she called “DIY businesses” — small to medium-sized businesses that manage their own social media instead of hiring someone to do it for them.
Sue has more than 200,000 followers on Facebook, and she grew that audience by keeping things simple. “Focus on creating a visually dynamic product you can share, and just working through what’s shareworthy and what’s interesting. Just trying to stop you from scrolling is my biggest goal.”
To do that, Sue relies on 5 actions she calls the 5 Es: educate, entertain, engage, entice, and elevate. Learn all about the 5 Es in her segment from the Summit!
http://vmgtools.com/easy-backlinks/ – Easy Backlinks is a fast, secure automation tool to submit content to the top Social Media Networks like Facebook, Twitter and Google+. Use Easy Backlinks to save time, automate your website’s content and engage your followers.
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Video – https://youtu.be/evk10fKmwH8
Channel – https://www.youtube.com/user/198922
This video can be found on this channel:
https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw
How do I find the balance between marketing and producing work as a graphic designer? Are there any tips on what I need to do to market my services? How to gain a competitive advantage as a graphic designer. Should you specialize in design? What does it take to be a design entrepreneur?
1:08 What were some of my regrets? Rachel asks the hard question.
2:00 Why are people poor? POOR- passing on opportunity repeatedly
2:30 Jim Rohn, business guru and author– 7 Strategies for Wealth & Happiness, stop making excuses.
3:45 Paul asks, how do you find the balance between making and promoting? #Grind vs. #Hustle
4:40 The game has changed. Designers need to promote themselves now. Your work doesn’t get you work. The web had changed the game and it’s become increasingly difficult to cut through the clutter
6:00 The maker mindset, the pressure to constantly produce.
6:40 What can a sole proprietor do to promote his/her business?
7:30 Are you really an entrepreneur? #DrEvil
8:24 Prioritize and understand what makes you different. Focus on that. What can only you do in your organization?
9:30 What can you do to combat global market forces— the commoditization of design?
10:30 The future for designers is entrepreneurship & authorship.
11:02 You can’t fight market forces for long. Good enough revolution. Here’s the Wired Magazine article:
http://archive.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough?currentPage=all
12:00 Exploit the “Gap” that exists between needs and solutions
13:00 Solutions for “artists”/designers that just want to make. How can you participate in the 21st century economy? Unfair competitive advantage.
21:00 Maria asks, “Should you specialize?” The “T-Skill” Be really good at one thing and shallow on the other things. Most other professions specialize, Rachel argues
22:23 Prepare to pivot when the market shifts or you’ll be left out in the cold. Art directors are looking for you to be really good at one thing. Design changes quickly.
23:26 Externally you should specialize, internally should diversify.
The designers dilemma pt.3— should I eat and do soul sucking work or starve and be happy? Is there a middle ground? Graphic design career advice for those running a design studio or managing a freelance design career. This and more.
Design and typography Masters and educators, Rachel Elnar and Michael Stinson of www.Type-Ed.com swing by he studio for a lively discussion during a live taping of the Process.
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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
www.adamsanborne.com
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