In episode #684 of the Marketing School Podcast, Neil Patel and Eric Siu discuss one way you can rank without using SEO or paid ads.
Tune in to hear how you can rank without all the work.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How to Rank at the Top of Google Without SEO or Paid Ads
[01:05] Neil doesn’t always come up with his own marketing strategies.
[01:22] When Eric owned the elder care website, it wasn’t ranking.
[01:50] They clicked on the top-ranking site, which was poorly curated. They bought out the site
to use it to climb in the rankings.
[02:45] Neil used this method to help his sites rank higher.
[02:52] It’s a more affordable approach to ranking higher.
[03:45] Everyone has a number at which they would agree to sell.
[04:30] Buy a site that has diversified traffic, instead of just one stellar keyword ranking.
[04:50] Buy a site with a good traffic portfolio.
[04:53] That’s all for today!
[04:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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• What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below.
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• Growth Everywhere Podcast – http://www.growtheverywhere.com/
• Marketing School Podcast – https://www.singlegrain.com/marketing…
• Single Grain – Digital Marketing Agency – http://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu
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Hey, everybody, it is Neil Patel, and I am right here for an additional Q and A Thursday, I am right here with Adam from https://viewership.com/
0:15 This one’s from Radoslav, and he needed to principally, ask you does e-mail advertising nonetheless work? He finds that it’s laborious with Google filters to make it to the inbox and individuals are simply not even actually checking their emails, so he is not even satisfied that he ought to use e-mail advertising along with his company.
0:30 First off, anytime a enterprise operates, they want e-mail. Sure, there’s Slack, there’s Skype, there are lots of different communication channels, however companies nonetheless revolve round e-mail, and if companies nonetheless use it, you possibly can wager that if you happen to get an e-mail of their inbox and so they learn it, you possibly can generate gross sales.
1:00 For that purpose, emails aren’t going away. Gmail advertisements are rising in income, increasingly more folks each single quarter are leveraging Gmail advertisements simply because they know emails are highly effective. So the primary a part of your query is, are emails beneficial, sure. I do know that is in a roundabout way what you answered, however the second half, which I will get to is, do they nonetheless work, sure, as a result of folks nonetheless learn emails.
1:50 GDPR has come out, and with GDPR, and I find it irresistible it’s important to put somewhat tick field saying, sure I authorize you to ship me weekly emails. In order that manner they know what they’re stepping into and you will find that that will increase your open charges as a result of the individuals who click on that tick field need your emails.
2:15 The second factor that most individuals do not inform you with e-mail advertising is, it’s good to scrub your record. In case you have 100,000 e-mail record, and that is normally the edge, when you hit 100,000 you are going to discover that your e-mail open charges simply begin tanking and it is as a result of folks do not clear their lists usually sufficient, I clear my record month-to-month. And a few e-mail suppliers do that like ConvertKit does this I do not assume MailChimp does this, however I believe MailChimp needs you to maintain paying out cash for the inactive emails.
2:45 The entire goal of cleansing the emails are for the individuals who aren’t opening your emails and interesting, you simply cease sending them emails. And by doing that sure your e-mail record shrinks, however what you will discover is, the folks you ship the emails to the engagement goes up, and Gmail and Outlook take a look at engagement greater than anybody else and it is a actually excessive precedence, for if they’ll put the e-mail within the inbox and if you happen to’re solely sending emails to majority of the folks open it and also you begin having 20-30% open charges, you will discover that your emails go into the inbox versus the Promotion tabs.
4:00 Do not use e-mail templates, use text-based emails and add in hyperlinks. You additionally do not wanna add greater than three hyperlinks to your web site; I strive solely to do one. For those who add in too many, you are going to discover that you simply additionally will not see wonderful deliverability.
4:15 Be sure you whitelist your emails. So go to AOL, they whitelist, you need to use companies like Return Path. Outlook and Gmail do not do whitelist companies. However if you happen to observe the following pointers, you will be good to go. And you will get within the inbox.
4:30 Be sure you check artistic topic strains like ones that your mates would ship, decrease case, issues like hey did you see this, proper? In fact, it must be related to your corporation or the give you’re producing, if you happen to dupe folks they’ll get upset, I am providing you with an excessive case so you possibly can attempt to have the artistic juices begin flowing and give you actually good concepts. But it surely’s not that arduous to get within the inbox.
5:50 Scrub your record, do not put too many hyperlinks, do not add photographs and movies, and solely ship to individuals who need them.
6:00 For those who just like the content material we’re giving, depart a remark, ask a query, we could reply it in subsequent week’s Q and A Thursday video, or I will reply to your remark it doesn’t matter what. Thanks for watching, let different folks know concerning the video. Respect you watching and taking the outing of your day.
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Smart business leaders recognize how important the right digital presence is to their business, but struggle to keep up. We are here to help. Our team is creating educational resources for local business owners and leaders in how to embrace digital marketing.
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Smart business leaders recognize how important the right digital presence is to their business, but struggle to keep up. We are here to help. Our team is creating educational resources for local business owners and leaders in how to embrace digital marketing.
In this video, learn what SEO means, why it’s important, and how local SEO can help you dominate your competition.
Interested in learning more about Local SEO? Check out our Introduction to Local SEO, where we go over everything a local business owner needs to know about showing up on Google.
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In this video, you will know about the benefits of social media marketing for your business.
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What is Social Media Marketing?
Social media provides a great way to increase your sales by promoting your products and services on social media channels like Facebook, Instagram, LinkedIn & Twitter in a cost-effective way. It increases your website traffic; helps you stay connected with your customers and become more accessible to your new customers.
Apart from this, it helps you answer the queries of both your current and prospective customers.
Now, let’s talk about some of the benefits of social media marketing:
1. Increase Brand Awareness:
When you post new content more people discover you while searching for the keywords related to your business, its products and services which ultimately increase your brand awareness.
You can always post new content to reach your current audience organically along with the paid ads to target your prospective customers. You can target look-alike audience similar to your current customers or can see your page insights to find the demographics of your current audience.
2. Increases Your web traffic:
Social media increases your website traffic because more people will choose to visit your website after finding you on social media channels. Thus social media acts as a source of referral and if they are visiting your website this means they are definitely interested in buying your products and services.
3. Better Search Engine Rankings:
Social media channels send the signal to search engines which improve your search engine rankings. Not only they improve your search engine rankings but your social media profiles also appear in search engine results when searched for the brand.
If your content is good and getting more engagement and shares, this will increase your profile authority and thus improves SEO.
4. Competition Analysis:
With the help of social media, you can keep an eye on your competition to see what they are doing and can also target their followers with your sponsored ads.
5. Increase sales:
Social media helps to generate leads which in return get you more sales if leveraged properly. You need to apply strong content strategy by creating content targeted for each stage of the buyer’s journey to generate more engagement and sales by coming in the eye of your prospective customers.
6. Promote your Content:
Social media helps you promote your content on social media by putting it in front of your followers, if they love it they will share it which in return will increase your followers and also gets you new visitors to your blog. You can also use sponsored Ads to further promote your content.
7. Retargeting:
You can remarket to people who have shown interest in your products and services but never purchased from you using tools like Facebook Pixel.
8. Reports & Analytics:
You can always get to know how many people have seen your post and insights from your followers.
Similarly, while running sponsored ads you will get to know how your Ads performed.
In this video, we’re going to break down social media marketing 101 guidelines for small businesses. Learn more on our blog here: http://bit.ly/2wpTVq5
What’s your favorite and least favorite social platforms as a consumer? We’d love to see your answers in the comment section below!
Most businesses understand the importance of social media marketing, but some struggle to know where to start. And we’ve gotten a lot of questions on our social channels lately asking any tips and tricks we have for small businesses. That’s why we wanted to create this video where we go through some of the key things we follow at BELLA+CANVAS.
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Pinterest for Small Business
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About this video: In this video BELLA+CANVAS give you social media 101 guidelines for you to succeed in marketing your brand or business in 2018. Every year things change in the world of social media marketing so always be sure to stay in the loop of what’s new. And what you should be doing to stay ahead of your competition for your to succeed.
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