If you want to rank higher in Google, having keywords within your domain name makes it easier.
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Just look at Hotels.com. They have the term “hotel” in their domain name and they rank really well.
But just because someone ranks well for a term it doesn’t mean they will be the leader in the space. For example, booking.com is larger than hotels.com and they don’t have a keyword in their domain name.
Now, you can still rank if you don’t have a keyword within your domain name. You can always add keywords within your URL structure, which is one of the reasons I rank for terms like “online marketing” even though my domain name is NeilPatel.com.
When picking a domain name try to keep it short and of course if you can fit in a keyword, great. If not, no worries. More importantly, your domain name should be memorable which will make it easier to brand.
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