It used to be this video marketing (known then as television commercials) was out of the financial reach of the firm person. With a cost typically in the tens of thousands of dollars to provide, plus more than that to pay the cost of airtime, it simply manufactured no sense to the outlets on Main Street.
No, promoting on TV hasn’t gotten inexpensive. It’s simply gotten significantly less relevant.
Nowadays, you can film your short videos and write them up online without the cost of a few hundred dollars.
All that’s desired is a digital video camera (even some higher-end cell phone cams will do), a noiseless place to do your filming (such as your office) then one interesting or useful to declare.
You could think that I’m oversimplifying the item. I assure you, Now I am not.
Or you may imagine you need a professional “pretty face” in front of the video camera. You don’t.
Have you researched the videos online on places like YouTube? A few are very clever, but most are little more than an ordinary man standing in front of the video camera presenting some kind of information.
They can be singing, dancing, giving freely given advice… or they might be coaching advanced mathematics, proper pronunciation in French, or how to develop a model airplane. Some might even be selling a product as well as a service. The range of subject areas is mind-boggling.
What you would probably not do is simply start a camera and start communicating. Instead, the first step is to make a list of a list of topic ideas. Every video only needs to be a few moments long, so it’s okay if the ideas are ultra-specific. That is a good thing if they are!
Put a single video way up; no one is likely to discover it. Put ten videos way up; still, few are likely to discover. Put up fifty videos, or even a hundred videos, or five-hundred videos, and you’ll have numerous prospects beating down your house that you may need to hire many more people to handle them all!
You then should “script” what you will say in your video. That probably isn’t necessary to write-out order a word-for-word script. An excellent outline will do.
Your best bet is always to record videos in pots, so prepare several screenplays at once. Maybe you record six to eight videos back-to-back. Or report one long video to get someone to edit it into shorter segments. You can let go them all at once or pass them on out.
Regarding subject areas, the point of this should be to build your client base. So you present on topics in connection with your business. You have many options available if you own a pretty elaborate business like a car or truck lot. Show the service area, often the waiting room, the pieces counter… You can also show teasers of specific attributes intelligent buyers look for in a car.
For the last three completely new cars I bought, I traveled to the dealership with a paper checklist of the features I became looking for. It was broken down using must-have features, would-like-to-have attributes, and not-willing-to-pay-for features. Every one of these would make a good video theme. Just using my list only would yield more than a dozen of short videos.
What if your organization is less tangible, like a fitness expert? Give tips on nutrition, specific exercise regimen, hydration, and physiology. An insurance agent could educate some of the commonly misunderstood areas of insurance policies, how to go on a proper home inventory, or maybe how to prepare for a natural problem.
A fair question is usually how making all these videos leads to the ultimate goal involving more customers, more income, and more income.
Used as part of a more cohesive marketing strategy, however, having a rich diversity involving informative content positions anyone as an authority in your discipline. It builds recognition along with trust with your prospects.
Another highlight is the consideration that several prospects need more information, far more hand-holding, more explaining, and far more questions answered. If you have videos that take care of most of those actions, you can better satisfy individuals’ prospects.
It’s also confirmed that many of those same prospects (plus some who don’t require as much TLC but still possess some questions that need to be answered) may prefer not to deal with the live person. Often it can be for fear of being pushed into buying before they may be ready. Making the information accessible via video is the ideal no-pressure sales pitch.
Finally, and maybe most importantly, YouTube is an internet search engine. Millions of people go there instead of Search engines, Bing, or Yahoo to look for information. They use YouTube simply because they want all search engine results to be video based.
With many videos posted and adequately optimizing them with explanations and keywords, you improve your chances of being found through users searching for what you have to give you.
Google has verified rather decisively that it’s possible to become highly profitable even while providing practically everything away free of charge. Still, there are plenty of legitimate explanations for why you might want to keep some things unique.
You must realize that YouTube isn’t very the only game in town. There are dozens of other video web hosting sites. Many of them specialize in characteristics YouTube doesn’t offer to contend with YouTube effectively. For instance:
Hosting private videos (such as training videos that are merely shown to tuition-paying students)
Videos more than nine short minutes long (YouTube’s typical limit)
Downloadable videos
Videos that might be protected from downloading along with embedding on other sites
Several video hosting sites include Vimeo, Viddler, DailyMotion, and blip. Tv and Revver.
Even for your so-called “public” videos, writing them to more than one service often makes sense. Considering that you’ll want your business information as part of the video so viewers could contact you to do business, it pays to get that viewed by as broad an audience as possible. That means placing the same video to one or more service and effectively adding it with suitable keyword phrases so that it comes up in research and viewing recommendations.
YouTube naturally can be used for free. There is extensive price variation with other online video hosting services. There is something to slip every budget, with the majority considerably less than $100 monthly.
At its most basic, if all you do is post 100 good quality videos and do nothing else, you might notice and generate organization from it.
Compared to other free and low-cost marketing techniques such as blogging, email, SEARCH ENGINE OPTIMIZATION, and online advertising, watch your sales explode!
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