In this tutorial – full process at https://ahrefs.com/blog/broken-link-building/ – I will show you how to find high quality backlink opportunities by looking for broken outbound links using Ahrefs Site Explorer.
Step 1: Find A List Of Popular Blogs
Go to Google and search for popular blogs in your niche. In this example I searched for “best healthy eating blogs 2015” and clicked on the first result.
Grab the URL of a blog you would like to get a link from.
Step 2: Put The URL Into Ahrefs Site Explorer
Enter the URL you copied into Ahrefs Site Explorer and hit search.
Step 3: Go To Outgoing Links, Broken Links
This will show you all pages on the domain which have broken outgoing links.
In this example Ahrefs has found 583 pages with broken links.
Step 4: Filter Out NoFollow Links
To start with, use the “link type” filter to show only dofollow links. These are more likely to be high quality, editorial links.
Step 5: Check Out One Of The Pages With Broken Links
Click through to one of the pages with broken links to verify that the links are broken.
You can use a chrome extension such as ‘Check My Links’ to quickly confirm this.
Step 5: Create Your Own Resource To Replace The Broken Link
When you find a broken link, go ahead and create a similar piece of content that you can offer as an alternative. The higher quality you can make this post, the more chance you will have of picking up quality backlinks.
Step 6: Find All Links Pointing To The Broken Resource
In our example there were 66 backlinks pointing to the broken URL. Once you have created your similar content you’ll want to reach out to as many of these as possible to pick up more links.
Step 7: Set Filter To Show NoFollow Sites
These will be likely to be comment links to sites which are no longer active/expired.
Again, you can check to see which sites are linking to these expired domains and reach out to them advising of the broken link and offering your site as an alternative.
As you can see, from just one site we can potentially find hundreds of potential quality backlink opportunities.
Step 8: Repeat The Process
Go back to your original list of top sites in your niche and repeat the process!
See more at https://ahrefs.com/blog/broken-link-building/
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