The Ultimate Email Marketing Tutorial – This will really help point you in the right direction when it comes to Email Marketing, and the rest of the series will be a great addition to my free email marketing course that you can get access to below!
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Email Marketing is believed to be dead… This is so far from the truth! Email Marketing is still one of the top marketing strategies used to generate BILLIONS of dollars in the US Market alone each year.
The problem is, you really need to understand how to maintain your lists, build your content, and optimize the content to drive open rates, which lead to engagement, and eventually to sales.
In this Ultimate Email Marketing Tutorial, I’m going to break down two of the biggest reasons you should be using Email Marketing Strategies, as well as begin diving into a few major tips to help you succeed with your Email Marketing Campaigns.
Most people think that the best Email Marketing Strategy is to send pretty, graphic-filled emails that beautifully sell their products.
Though this may work for brands like Nike, Gucci, Apple, etc., as a marketer, you want to tell stories.
Storytelling in Emails is going to be one of the biggest keys to keeping your open rates up and driving engagement from interested subscribers.
Everyone loves a good story, and stories sell, so why not use them?
When it comes to the best email marketing training, if they teach you to sell above giving valuable content and stories, you should re-assess where you’re learning email marketing from…
The problem with constantly selling from your emails is that people will get burnt out on “ad emails” very quickly, and your open rates will drop within a few days of using an email automation sequence or even just your standard broadcast emails.
Above all else, you want to be entertaining and educational.
Never use email marketing for spamming or loads of promoting products. You want to have value to offer. One of the best Email Marketing Tips I can give you is to bring value to your reader in every email.
As far as Email Marketing Strategies for 2019 and 2020, you’ll want to focus on providing value for at least 2 or 3 emails before ever asking for a sale, and when you do ask for a sale, try to keep it in a story and then show them the product that solved one of YOUR problems.
People relate to problems, solutions, and stories so well that they can actually be more interested, inspired, and appreciative of your email. That’s what you want. Not people unsubscribing because you do nothing but promote products.
Just be sure to watch this entire video to learn to start learning from my new Ultimate Email Marketing Tutorial and Training series that is starting right here with this one!
If you ever have any questions or comments, please leave them in the comments below.
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