What is CREATIVE TECHNOLOGY? What does CREATIVE TECHNOLOGY mean? CREATIVE TECHNOLOGY meaning – CREATIVE TECHNOLOGY definition – CREATIVE TECHNOLOGY explanation.
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
SUBSCRIBE to our Google Earth flights channel – https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ
Creative technology is a broadly interdisciplinary and transdisciplinary field combining Computing, Design, Art and the Humanities. The field of Creative Technology encompasses art, product design, digital media or an advertising and media made with a software-based, electronic and/or data-driven engine. Examples of creative technology include multi-sensory experiences made using computer graphics, video production, digital cinematography, virtual reality, augmented reality, video editing, software engineering, 3D printing, the Internet of Things, CAD/CAM and wearable technology. In the art world, new media art, and internet art are examples of work being done in the Creative Technology field. Performances, interactive installations and other immersive experiences take museum-going to the next level and may serve as research processes for humans’ artistic and emotional integration with machines. Some believe that “Creativity has the potential to be revolutionised with technology”, or view the field of Creative Technology as helping to “disrupt” the way people today interact with computers, and usher in a more integrated, immersive experience.
Creative technology facilities may be organized as arts, research or job development entities, such as the UK’s Foundation for Art and Creative Technology which has presented hundreds of new media and digital artworks from around the world, or a recently established $20.5M project in Hawaii specializing in film industry job training and workforce development programs which plans to offer robotics, computer labs, recording studios and editing bays, pitched as a “game-changing” opportunity to bring new skills and jobs to Kauai. Degrees in this field were designed to address needs for cross-disciplinary interaction and aim to develop lateral thinking skills across more rigidly defined academic areas. Some educators have complained that creative technology tools, though “widely available”, are difficult to use for youth populations.
The first major corporation to have a corporate officer bearing the title Creative Technology was The Walt Disney Company, which gave it first to the Imagineer, Bran Ferren in 1993, who eventually became Disney’s president of Creative Technology in 1998. At about the same time, the first educational research center in the United States was created to bridge these disciplines across Industry, Academia, and the Defense communities, designated the University of Southern California’s, Institute for Creative Technologies. The ICT was established with funding by the US Army.
Marketers and advertisers are also looking toward the power of creative technology to re-engage customers. The UK’s Marketing Agencies Association is promoting creative technology as a way to build a more connected and personalized engagement with prospective customers, which launched a Creative Technology Initiative in early 2015. Industry associations and developers, arts organizations and agency creatives alike call for more investment in technology, which has lagged behind the sea change in the industry that is introducing more tech into creative fields. Many ad agencies and other businesses have begun to create internal labs for research in creative technology. For example, Unilever created their Foundry Project as a way for their company to “embrace the mentality of hacking, deploying and scaling”; they share their discoveries and view the lab as a way to incorporate technology into the company, drive experimentation and engage with strategic partners. The Adobe Creative Technologies lab collaborated with the MIT Media Lab, one of the most notable endeavors in the creative technology field, to give artists the ability to draw geometric designs with a computer without having to master text-based programming or math.
Creative technology is best seen as the intersection of new technology with creative initiatives such as fashion, art, advertising, media, and entertainment. As such it is a way to make connections between countries seeking to update their culture; a winter 2015 Forbes magazine article tells of 30 creative technology startups from the UK making the rounds in Singapore, Kuala Lampur and New York City in an effort to raise funds and make connections.
What is PAY PER CLICK? What does PAY PER CLICK mean? PAY PER CLICK meaning & explanation.
Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.
What is EMAIL MARKETING? What does EMAIL MARKETING mean? EMAIL MARKETING explanation.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Email marketing has evolved rapidly alongside the technological growth that has occurred consistently throughout the 21st century. Prior to this growth, email marketing was not as effective because of a lack of reach, as emails were novelties to the majority of customers and potential customers. In 1978, Gary Thuerk of Digital Equpiment Corp sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network . It resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails. As email marketing developed itself as an effective means of direct communication, a problem arose in that users were blocking out large amounts of content from emails by use of filters and blocking programs. It therefore became the case that in order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software. This resulted in the birth of triggered marketing emails, which are sent to specific users based on their tracked online browsing patterns.
Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing.
Opt-in email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in email advertising is used, the material that is emailed to consumers will be “anticipated.” It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in email advertisements will be more personal and relevant to the consumer than untargeted advertisements.
A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically using autoresponders—known as Drip Marketing. They can also segment their promotions to specific market segments.