Marketing and Social Media Tips for Designers pt. 3/3
How do I find the balance between marketing and producing work as a graphic designer? Are there any tips on what I need to do to market my services? How to gain a competitive advantage as a graphic designer. Should you specialize in design? What does it take to be a design entrepreneur?
1:08 What were some of my regrets? Rachel asks the hard question.
2:00 Why are people poor? POOR- passing on opportunity repeatedly
2:30 Jim Rohn, business guru and author– 7 Strategies for Wealth & Happiness, stop making excuses.
3:45 Paul asks, how do you find the balance between making and promoting? #Grind vs. #Hustle
4:40 The game has changed. Designers need to promote themselves now. Your work doesn’t get you work. The web had changed the game and it’s become increasingly difficult to cut through the clutter
6:00 The maker mindset, the pressure to constantly produce.
6:40 What can a sole proprietor do to promote his/her business?
7:30 Are you really an entrepreneur? #DrEvil
8:24 Prioritize and understand what makes you different. Focus on that. What can only you do in your organization?
9:30 What can you do to combat global market forces— the commoditization of design?
10:30 The future for designers is entrepreneurship & authorship.
11:02 You can’t fight market forces for long. Good enough revolution. Here’s the Wired Magazine article:
http://archive.wired.com/gadgets/miscellaneous/magazine/17-09/ff_goodenough?currentPage=all
12:00 Exploit the “Gap” that exists between needs and solutions
13:00 Solutions for “artists”/designers that just want to make. How can you participate in the 21st century economy? Unfair competitive advantage.
21:00 Maria asks, “Should you specialize?” The “T-Skill” Be really good at one thing and shallow on the other things. Most other professions specialize, Rachel argues
22:23 Prepare to pivot when the market shifts or you’ll be left out in the cold. Art directors are looking for you to be really good at one thing. Design changes quickly.
23:26 Externally you should specialize, internally should diversify.
The designers dilemma pt.3— should I eat and do soul sucking work or starve and be happy? Is there a middle ground? Graphic design career advice for those running a design studio or managing a freelance design career. This and more.
Design and typography Masters and educators, Rachel Elnar and Michael Stinson of www.Type-Ed.com swing by he studio for a lively discussion during a live taping of the Process.
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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Musical Director– Adam Sanborne
www.adamsanborne.com
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