In this video we’re going to talk about Social Media Management, why you need it, and how it works! – https://www.marketing360.com/social-media-management/
Why You Need It
So what is Social Media Management and why do you need it? Well, social media management is the process of building a strong following on social media. Essentially, posting content that adds value and engaging with your community on the most relevant social platforms for your business. But to better understand it, let’s talk about 5 reasons why you need it.
Reason 1 – It’s where your customers are! It’s the new TV. It’s where the attention is! More and more people are searching in native app vs Google
Reason 2 – Social proof is part of the buying process
Reason 3 – It’s the new referral system
Reason 4 – It creates brand awareness. Your brand awareness grows month over month (snowball effect). Increased awareness + increased trust = increased sales!
Reason 5 – If you don’t, your competitors will! Compare yourself with your competitors on social media. Who’s better? It’s not something you can skip!
How it Works
Now that you know what it is and why you need it. Let’s walk through 6 steps on how it works.
Step 1 – Kickoff call with your Social Media Manager.
Step 2 – Decide what social platforms are best, help you set them up and brand them
Step 3 – Research & strategy planning. Build idea library for content ideas, posting schedule and review everything with you to get your feedback and approval. Who are you targeting? What are you posting? What are your customer’s questions? What content do they like? What are your competitors posting that’s working? What inspires them, makes them laugh, educates your customers? What type of posts: videos, stats, quotes, blog articles, customer reviews, case studies, holidays, promotions/deals, company news, employee spotlights, etc..
Step 4 – Begin posting content, promoting content and engagement activities. Monitor and respond to comments, etc. You are sent the content at least 1 week in advance of to review and approve before it goes live.
Step 5 – Adjust content to fit your brand voice over time
Step 6 – Review data and do more of what’s working and less of what’s not over-time.
Bonus Tip – Be patient, give it time. Select a good budget, posting 2 times vs 7 times. If you’re not seeing the results you’re looking for, communicate that to us! Your success is our success.
So hopefully this video helps you better understand what Social Media Management is, why you need it and how it works. We’d love an opportunity to earn your business and help you build a strong presence on social media, so don’t hesitate to contact us and speak to one of our Marketing Consultants should there be any additional questions you might have. Happy marketing!
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