So today we’re talking about structured data. We’ve talked about that quite a bit on this channel, but specifically today, I want to talk about adding structured data to a local business website. Now I’m on the website schema.org. This is the collective, the collaborative community between major search engines in order to add structured data across the web because structured data helps the search engines index content. It helps them read the content. Google and Microsoft and Yandex, these are all really, they’re just bots in databases. They don’t speak a specific language. They just take in characters, they translate that characters into some sort of meaning, they store it in the database, and really, if somebody has the best, whether it be backlinks and the right content and they meet all the parameters of that specific algorithm, they’re going to rank higher.
Structured Data Markup Helper: https://www.google.com/webmasters/markup-helper
Structured Data Testing Tool: https://search.google.com/structured-data/testing-tool/u/0/