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Are SEO Backlinks From Article Directories Bad For Google Search Rankings?
Posted by Neil Patel

Are SEO Backlinks From Article Directories Bad For Google Search Rankings?

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People often ask me: “Neil, are backlinks from article directories good or bad for higher Google search rankings?”.
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The short answer is: NO

There are so many article directories out there, you can literally find one on every topic out there. They are so easy to get that search engines know this and they put little to no weight on these links.

As for directory sites that sell links, they aren’t a good fit because it is buying links. Search engine frown upon this.

As for writing articles and submitting them to directories, this also doesn’t work well. It used to in the past, but these sites have little to no authority and the content quality on their directory sites are so bad that they don’t even rank well on Google.

Now if you happen to find a directory that is related to your niche, is popular and can drive you customers, then by all means try and get links from them.

Build these links only if it can drive customers and not to manipulate Google search. I also recommend that you nofollow any links from directories or article directory sites.

Thanks for watching “Are SEO Backlinks From Article Directories Good or Bad For Higher Google Search Rankings?” and don’t forget to subscribe!

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7 Cool Hacks That'll Boost Your Conversion Rate
Posted by Neil Patel

7 Cool Hacks That'll Boost Your Conversion Rate

SEO



You don’t have to be a designer or marketer to boost your leads and sales. Instead, there are simple hacks and tools you can use to increase your conversion rate.

Hack #1: Countdown clocks – when you add a sense of urgency it makes people move faster. Test having countdown clocks on your web site.

With tools like Deadline Funnel, you can even add countdown clocks within your emails and make offers expire within ease. That way people know there really is a sense of urgency.

The countdown clock on the Neil Patel homepage boosted my conversions by 11%.

Hack #2: Exit popups – with Hello Bar you can easily create an exit popup on your site. The exit popup on NeilPatel.com is one of the best converting offers.

Through Hello Bar you can even add an animated gif to the background like I have.

Hack #3: Free trials – most of your visitors aren’t going to buy. Why not offer the users who don’t convert a one dollar trial or a free 30-day trial?

This simple technique boosted my revenue by 15%. Sure a lot of the free trial users cancel after a month, but an extra 15% in revenue still isn’t bad.

This tactic here is how companies like Hulu and Netflix have grown so fast.

Hack #4: Use geotargeting – with Maxmind you can add the person’s location within your web site.

For example, if your visitor is based in Los Angeles, you can add their city to your headline to boost your conversions. Such as… “I am looking to help one entrepreneur in Los Angeles build a bigger business, my only question is, will it be you?”.

You can do the same thing for e-commerce or service sites.

Hack #5: Picsnippets – people love handwritten notes and personalized emails.

Picsnippets allows you to create a personalized email with the individual’s name on a photo. This makes your emails seem personalized to the person opening it, hence your conversion rate will go up.

Hack #6: Remarketing – everyone uses remarketing, but not why use it in a clever way?

For everyone who hits your checkout page and doesn’t buy, you should show them a remarketing ad/video that explains what they will get if they continue with the purchase.

Hack #7: Quizzes – through tools like Lead Quizzes you can engage with your audience first and then ask them for their email address.

You can use quizzes for any type of site. Let’s say you have a fitness site, you can create a quiz that breaks down how someone can lose weight and at the end of the quiz show them relevant products that will help them lose weight.

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5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips
Posted by Neil Patel

5 Tools That'll Help You Drive Traffic to Your Website | Search Engine Optimization Tips

SEO



Online marketing doesn’t have to be hard. Whether you want social media traffic, higher rankings on Google or any sort of traffic, these 5 tools will help you.
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Tool #1: Ahrefs – Ahrefs will show you where your competitors are getting their search traffic from. It shows their most popular pages and the keywords that drive their Google traffic.

If you take those pages and write better content than your competition, you can eventually outrank them and take some of their traffic.

Tool #2: Buzzsumo – this tool is great to get you more social media traffic. Search for phrases in Buzzsumo related to your space. Buzzsumo will provide a list of all of the popular articles.

Create an article better than the ones on Buzzsumo and reach out to the people who are most likely to share it (Buzzsumo provides you with that list).

Tool #3: Google Search Console – You have errors on your site and you need to fix them. From 404 errors to issues Google has with your site, Google Search Console lists them all out.

Fix all of the errors.

Tool #4: SEMrush – Similar to Ahrefs, SEMrush shows where your competition is getting their traffic from. The difference is SEMrush showcases all of the paid keywords your competitors’ bid on.

You can then get a list from SEMrush of your competitions most lucrative paid keywords. From there you can start bidding on those phrases as well.

Tool #5: Ubersuggest – You probably already have some Google traffic. Ubersuggest will show you all of the long tail phrases related to the keywords you are already ranking for. Add those phrases onto your website and you will gobble up more search traffic.

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How to Increase Your Search Rankings Without Link Building
Posted by Neil Patel

How you can Enhance Your Search Rankings With out Hyperlink Constructing

SEO



Who says you must construct hyperlinks to extend your rankings? Discover ways to enhance your search rankings WITHOUT hyperlink constructing.
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Google has over 200 elements that they use to find out a web site’s rank.

One large issue is click on by way of charge. For instance you Google the time period “canine”. If Google notices that everybody clicks on the second itemizing, ultimately they are going to transfer up the second itemizing to the primary spot and the primary itemizing to the second spot (they are going to flip them round).

Google is utilizing person alerts to determine to the place to rank a web site. So if you wish to enhance your rankings, enhance your click on by way of charges.

The way in which you do that is by adjusting your title tag and meta description. Through the use of adjectives inside your title tag, you’ll discover you’ll get extra clicks.

Just a few of the phrases which have helped me enhance my click on by way of charge are: get, attempt free.

In order for you concepts on tips on how to enhance your clicks, Google the phrases you wish to rank for. Have a look at the paid advertisements. The way in which their paid advertisements algorithm works is that the advertisements that get essentially the most clicks often are on the high. So use related title and descriptions to the paid advertisements.

To watch your click on by way of charge you should utilize Google Search Console and see how you might be bettering over time.

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What Are Backlinks and How Do They Work?
Posted by Neil Patel

What Are Backlinks and How Do They Work?

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There are over 200 elements that Google makes use of to rank a web site. However the primary issue that Google makes use of is backlinks.
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Backlinks are when somebody hyperlinks to your web site from their web site. The extra websites that hyperlink to you, the upper you’ll rank in Google.

Now all backlinks aren’t equal. Listed here are among the issues Google appears to be like at when analyzing backlinks:

1. How authoritative is the location linking to you? If Huffington Publish hyperlinks to you it’s more practical than if I, NeilPatel.com hyperlinks to you. Why? As a result of Huffington Publish is taken into account a well-known authoritative web site.

2. Authority is measured by a metric referred to as “area authority”. It is from a scale of zero to 100. The upper the quantity the higher. You ideally wish to get backlinks from websites with a website authority that’s greater than yours. You should utilize the instrument ahrefs.com to be taught what your area authority is.

3. The extra associated a web site is the higher the hyperlink. In case you are within the plumbing house, a hyperlink from Huffington Publish is not nearly as good as Dwelling Depot (which is an authority web site within the dwelling restore house). Attempt to get hyperlinks from excessive area authority websites inside your house.

If you wish to construct hyperlinks the quickest approach to generate them is thru spherical up posts. Electronic mail individuals inside your house and interview them. Embody their ideas inside your weblog and allow them to know if you publish the publish that features them. Ask them to share the publish on their favourite social community and even ask if they’ll hyperlink again to you.

By doing this your rankings will climb in Google.

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3 Ways to Promote Your Website When You Don't Have Any Money
Posted by Neil Patel

3 Ways to Promote Your Website When You Don't Have Any Money

SEO



Who says you need money to market your business. That’s one of the biggest myths in online marketing.
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Heck, online marketing is popular because it allows the little guy to compete with the large corporations without needing tons of cash.

Here’s how you market your website when you have no money.

Step 1: Go to Quora and search for all of the questions that people have within your space and answer them. When it makes sense, link back out to your website. This is so effective that my Quora profile gets hundreds of thousands of views each month.

Step 2: Create content in different formats (text, video, audio) and promote them on the social web (LinkedIn, Twitter, Facebook, YouTube, Quora). You can post the same content on multiple social sites as Google DOES NOT penalize for duplicate content.

When using this tactic make sure you only put part of your content on social media and make the readers click over back to your site to read the rest.

Step 3: Google for forums within your space and respond to questions. Within your forum response add a signature that lists your website. The better response you give the more traffic you will get.

That’s how you market your website when you can’t spend any money on marketing. 🙂

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