On this video, I am sharing an Infusionsoft trustworthy evaluation and walkthrough tutorial contained in the platform. I will discuss why I preferred it and why I did not (and why I am transferring to a different platform at the moment).
On this evaluation, I will share a couple of issues: — Infusionsoft for advertising and marketing automation — Electronic mail advertising and marketing software program and whether or not it is ok for the worth – Look inside this small enterprise software program so you’ll be able to see what you would be getting your self into – Utilizing funds and product gross sales utilizing Infusionsoft
I am being totall trustworthy and frank on this evaluation, as I’m within the technique of transferring away from the platform, it wasn’t all unhealthy, there was really a whole lot of good.
For those who preferred this evaluation, and wish to strive Infusionsoft out, you are able to do it right here: http://www.heartbehindhustle.com/infusionsoft
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In this video, I’m going to walk through setting up targeting segments from your marketing automation tool using Marketo, Eloqua or Liveramp. With email contact targeting, you can create groups of email addresses in your marketing automation tool and by using an API key and a secret key, you can pass those lists into Campaign Manager securely and anonymously. Using matched audiences, you can securely market to your contacts that are matched to LinkedIn members with relevant advertising messages.
I’m going to start by setting up my marketing automation audience. In tools menu, click on Matched Audiences. Here, I’ll start by clicking on “Account lists”. You’ll notice that next to “Create a contact or company list”, there is an option to connect to marketing automation.
Clicking on this option this will bring up a screen that tells me on the next screen, I can grab the API keys needed for my market automation platform of choice. Click Next.
This brings up both the Public and Secret API keys that you can plug into your marketing automation platform. For more help on setting up API keys on your marketing automation platform, please refer to documentation provided by your marketing automation provider. Please also note that you can associate your marketing automation API keys with only one Campaign Manager account.
Once you’ve successfully implemented the API keys on your marketing automation platform, click Done. Note that you can always come back to this screen by clicking the “Connect to marketing automation link.
Typically, within about 48 hours you should begin to see your marketing automation lists populate within your Matched Audiences dashboard. A couple things to keep in mind:
First, please note that if it’s a large list, the contacts in the list may come over in portions, so don’t worry if your lists are only partially populated.
In addition, if you update the list on your marketing automation platform, it may take some time for the refreshed list to appear on LinkedIn Campaign Manager. Once the data is transferred to LinkedIn is it hashed and secure, which means you cannot access the specific email or personally identifiable data within Campaign Manager. All changes must be done through your marketing automation platform.
Once your lists appear, you should be able to target your list when creating a campaign like any other targeting facet.
To show you how you can target this list, I’ll begin by creating a new campaign. I’ll give it a name, and choose a sponsored content to sponsor.
Here on the targeting page, I’ll scroll down to this second field, where you can target email contacts or companies. You can either begin typing to find your marketing automation segment, or click on “See full list” to select the lists you want to target.
Once you’ve done that, you can also layer on any additional demographic targeting parameters, but we typically don’t recommend targeting a very narrow audience– hypertargeting can limit your exposure and prevent your campaign from delivering to as many of your matched audiences as possible, so start wide (with an audience of no fewer than 500,000 members) and then narrow your audience down when possible.
Once you finish setting up your campaign, click Launch. If your marketing automation list has matched enough members, it will begin delivering impressions. If you clicked Launch but it hasn’t met the minimum number of matched members, it will automatically start delivering impressions as soon it meets that minimum.
#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What’s your $.02?
#TIMESTAMPS 01:02 – As an email marketer, I say email is not dead. Do you think email will be more or less relevant in 3-5 years? 03:07 – I work in two different spaces. How do I use social media platforms so I am not confusing my audiences? 04:58 – How do you define hustle? 06:51- What do you really get from having 10,000 followers? 11:57 – A professor once said to me, It’s better to be a big fish in a small pond? Do you agree?
Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity.
Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it’s still very much in play so long as we leverage it wisely.
Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There’s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That’s where this fits in perfectly. That’s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences.
But, while us marketers are working to exploit and potentially ruin email marketing, we’re still in a time where it should most definitely be considered as part of any business’s strategy.
— Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com
Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon
In this episode of the ShellBlack Whiteboard, Shell looks at the options available to send mass email to your Leads and Contacts. First he covers what you can do natively (for free) using the mass email wizard in Salesforce – the volumes limitations, reporting available, and how to handle opt outs to be CAN SPAM compliant. From there Shell discusses the vast world of Email Service Providers (ESPs). ESPs provide greater flexibility over what’s included in Salesforce – and most importantly, they can handle very large volumes of email. Lastly, Shell talks about Marketing Automation Platforms. These solutions can do much more than just send email. They allow you to create marketing campaigns outside of Salesforce that interact with your customer data.
To see a transcription of this video and additional show links, see the full blog post on ShellBlack.com – https://www.shellblack.com/whiteboard/mass-email-options-for-salesforce-native-esps-marketing-platforms/