Drip Marketing with recent examples
Drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time.
Drip marketing endeavors to create sales through long-term repeat exposure to its recipients of the goods and services that are advertised. It may entail the use of a variety of mediums, such as email, direct mail and social media, to deliver a steady stream of pre-written messages to prospective customers or buyers.
The goal of drip marketing is to keep a product or service one is trying to sell in the prospect’s thoughts.
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