In Hump Day Hangouts episode 212 (https://www.youtube.com/watch?v=9urTn2dtWhk), one participant asked if one should use multiple local sites to rank a national business loan site or stick to one site.
The exact question was:
2.) We lend nationally but also locally, should I set up a separate site and optimize it specifically for local ? Or should I just use 1 site for everything.
Thanks in advance!
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If you don’t plan on asking questions, you can always just watch direct on the YT channel: https://www.youtube.com/user/SemanticMastery We have a Facebook group, too: https://www.facebook.com/groups/SEOtutorials
On the subject of Native search engine marketing, what are citations and the way do they work? Many small enterprise homeowners are confused on what they really are and in the event that they work equally to hyperlinks.
On this video, I clarify what citations are, why they’re used, and the best way to get them for your enterprise.
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Welcome back to another edition of HiQ SEO. Today, we’ll be discussing the differences between Local and National SEO.
By the end of this video you should have a good understanding of the differences and which strategy you would utilize.
At Hiilite, understanding our clients’ target audience is imperative in developing an ongoing SEO strategy.
We utilize CORE marketing sessions to fully understand our client’s target audience. In addition to determining their brand voice and communication pieces, we can’t overlook the importance of situating their business properly online.
For clients with a physical location, the communications and messaging is primarily directed to their locale.
For an SEO specialist, this means we will likely be focusing more-so on Local SEO – meaning, ensuring they rank particularly well for searches within their geographic region.
Those that can provide products/services online or beyond their geographic region, we conduct a national SEO campaign.
Local SEO – Here we suggest incorporating your geographic region in your on/off-page SEO strategy, combined with keywords that imply intent.
For example: if we are a dentist in Kelowna, our keywords used may be ‘family dentist in kelowna’. Additionally, because we also service people of the surrounding area, we might build out location pages for every area we want to target customers from. I.e. ‘cosmetic dentistry services in west Kelowna/peachland, lake country’, etc.
Another aspect we like to do with our Local SEO clients is to ensure they are submitted to all appropriate local directories, receive and maintain these profiles and respond to reviews in a timely fashion as this is shown to impact search engine performance.
National SEO on the other hand, ignores the need to include the city name in its SEO campaign strategy. Because these clients aren’t bound by geographic location, competition can be fierce for some keywords. Here keyword research and additional on/off-page SEO strategies are incredibly important.
Because National SEO is typically more complex, we suggest you consult an SEO agency or consultant.
Do you have any questions regarding local or national SEO? Get in touch with us or leave us a comment below.
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Hiilite Web + Marketing Main Office 115-1690 Water Street Kelowna, BC, V1Y 8T8, Canada (778) 436-8795 https://hiilite.com
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Vancouver 2105-950 Cambie Street, Vancouver, BC, Canada (604) 227-3622 https://hiilite.com/service-areas/van…
Los Angeles 1702 Olympic Blvd, Santa Monica, CA, United States (310) 444-5556 https://hiilite.com/service-areas/los…
Removing fake listings on Google Maps and making sure that GMB listings adhere to the guidelines so that they do not get a ranking advantage is an important task to perform periodically.
Local Falcon makes this task extremely easy. You can easily see where your target business is ranking just out of the 3-pack (first page of Google) and focus your time on checking those areas for listings that do not adhere to Google guidelines.
Sign up for a free account at: https://www.localfalcon.com/?utm_source=social&utm_medium=youtube&utm_campaign=spamfighting1
Google My Business Guidelines: https://support.google.com/business/answer/3038177
Google Map Entity Stacking ✓ Help BOOST Map Pack Listings / Also will improve your site rankings! ✓ 100% Manual WHITEHAT Link Building ✓ ALL MANUAL WORK – NO BOTS OR BS ✓ Takes 4-5 hours to do by hand ✓ Google LOVES THIS – Because it is using its own entity!
How To Approach Local SEO and Increase Rankings If Your Business Has Multiple Locations
If your business has multiple locations, you need a slightly different approach to your local SEO strategy. There are a few simple but highly effective concepts you can deploy to maximize your exposure and increase your Google rankings for all locations. In this episode we’ll break down the subtle differences that are needed when you feature multiple locations on your website, in order to get every location ranked and dominate in your local market!
What You’ll Learn
– How to setup pages on your website to rank and dominate for each location you have – Setting up one website with a page for each location is better than having separate websites for each location – Make sure you have a Google My Business (GMB) listing for each business location – Create an individual page on your website for each business location you have – Link to these individual location pages from the respective GMB listing for each page – Create a main “Locations” page on your website, making it an index listing of each location – Link to each individual location page from the main Locations listing page – Make each location page unique to the location, using images and information about the location – Optimize location pages for the specific city that the business location is within – Make your homepage focused on the brand and identity, not the locations you serve – Be careful when setting up your service area in GMB so you do not overlap locations – Make sure any local citations or online profiles for each location are linking back to the individual location pages on your website – If you choose to have unique Facebook pages for each location, take advantage of Facebook Locations to manage them
View the show notes, resource links, episode transcript, and catch the podcast at www.intrycks.com/episode27
How To Add Enterprise On Google Map – Google Enterprise Itemizing 2018 – Native website positioning Right here on this video you’ll study native itemizing on google. I am going to present you how you can add enterprise on google map and how you can optimize your native enterprise itemizing on google.
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On this video i’ll let you know
What’s google enterprise lisitng Why it is best to add native enterprise on google map how you can add your corporation on google map(Google Enterprise Itemizing) How one can optimize google enterprise itemizing. How one can rank your google enterprise record on google map
You might also like this video: ——————————————- Free Adwords & Analytics Certification from Google
Join us — register for the next Click Jam here: http://lnx5.co/rx
In recent years, SEO has seen a greater focus shift towards local search. Millions of customers and internet users turn to local SEO results to find and engage with local businesses. The rise in mobile usage has also contributed to the growth of local search.
In order for businesses to succeed in today’s digital, local search must be an impactful part of their digital marketing strategy.
James Click Jam 2 presentation shows covert local SEO tips, tools, and tactics that will help your business boost its ranking higher for location-based search queries.
James’ presentation was inspired by Darren Shaw’s talk at SearchLove, a full summary of which you can find here on the Whitespark blog: http://lnx5.co/s0
For more information about Click Jam visit: https://clickjam.com