Local VS National SEO – What Is The Difference? | HiiQ – SEO – Ep. 8
Welcome back to another edition of HiQ SEO. Today, we’ll be discussing the differences between Local and National SEO.
By the end of this video you should have a good understanding of the differences and which strategy you would utilize.
At Hiilite, understanding our clients’ target audience is imperative in developing an ongoing SEO strategy.
We utilize CORE marketing sessions to fully understand our client’s target audience. In addition to determining their brand voice and communication pieces, we can’t overlook the importance of situating their business properly online.
For clients with a physical location, the communications and messaging is primarily directed to their locale.
For an SEO specialist, this means we will likely be focusing more-so on Local SEO – meaning, ensuring they rank particularly well for searches within their geographic region.
Those that can provide products/services online or beyond their geographic region, we conduct a national SEO campaign.
Local SEO – Here we suggest incorporating your geographic region in your on/off-page SEO strategy, combined with keywords that imply intent.
For example: if we are a dentist in Kelowna, our keywords used may be ‘family dentist in kelowna’. Additionally, because we also service people of the surrounding area, we might build out location pages for every area we want to target customers from. I.e. ‘cosmetic dentistry services in west Kelowna/peachland, lake country’, etc.
Another aspect we like to do with our Local SEO clients is to ensure they are submitted to all appropriate local directories, receive and maintain these profiles and respond to reviews in a timely fashion as this is shown to impact search engine performance.
National SEO on the other hand, ignores the need to include the city name in its SEO campaign strategy. Because these clients aren’t bound by geographic location, competition can be fierce for some keywords. Here keyword research and additional on/off-page SEO strategies are incredibly important.
Because National SEO is typically more complex, we suggest you consult an SEO agency or consultant.
Do you have any questions regarding local or national SEO? Get in touch with us or leave us a comment below.
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Kelowna, BC, V1Y 8T8,
Canada
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