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Social Media Strategy for Local Businesses - 7 Tips | Marketing 360
Posted by Marketing 360

Social Media Strategy for Local Businesses – 7 Tips | Marketing 360

Social Media Marketing



Grow Your Social Media Marketing Today: https://www.marketing360.com/social-targeting-ads-software/?ref=yt-desc-nBGn2DT_vNA

Coming up with a good social media strategy for a local business can be difficult, especially for local businesses like pest control companies, posting pictures of bugs might freak people out, or family attorneys, how exciting can that content get! So here’s some other ideas to get you rolling with building a strong social media presence in your local community. The key being, when they need the products or services you offer, they think of you first. They don’t search Google, or try to find businesses any other way, they just go straight to you!

Tip #1 – Share stuff happening around town – Stay up to date with what’s happening around town and share that information! Attend events and take pictures and share those, etc. Your brand, social icon, etc. is your brand ad on these, almost like a sponsor, which will get recognized over time and rent space in people’s minds. Make sure your brand name and what you do is clear.

Tip #2 – Share stuff happening in neighborhoods you serve – Follow the neighborhoods you serve on social media and share things they have going on. Comment and engage with their content, etc.

Tip #3 – Shout out local sports teams, high schools, etc – Keep tabs on the local teams and shout them out. Give them props for their performances. Maybe do a “player of the week” or something like that! Maybe go to the games and get some footage and share the “highlights of the game”, etc. This will likely be highly viewed and shared which extends your reach.

Tip #4 – Share non-profit stuff, show you give back – Follow the local non-profits and share what they have going on. Invest a little to give back and sponsor some of your favorites, then highlight that. Go to some of their events and share the pictures/story/video, etc.

Tip #5 – Share quality content around what you do – Think about the questions people often ask and create valuable content answering those questions. Video is great for this. Share your tips like I’m doing right now!

Tip #6 – Share stories about yourself, your team and your clients – Share nice pictures of your and your staff and tell their story. Humanize your brand and your team and help the community get to know you, like you and want to work with you/support you.

Tip #7 – Comment & engage with the community – Spend time engaging and commenting on content posted by people in your community. You can find these people based on who’s engaging with the city content, non-profit content, local sports teams, neighborhoods, etc.

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#SocialMedia #LocalBusiness #SocialMediaMarketing

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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016, 2017, and 2018!

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Email Marketing - 7 Tips on How to Increase Email Open Rates
Posted by Marketing 360

Email Marketing – 7 Tips on How to Increase Email Open Rates

Email Marketing



Want to learn how to increase your email open rates? Watch this video for 7 amazing tips to get more from your email marketing campaigns.

Email marketing is a powerful way to increase your sales by 30% or more. But people get a ton of emails these days, so how do you do it right so you stand out in the crowd and people actually open your emails! Let’s break down 7 tips!

Tip #1 – Segment your list so the content is highly targeted and relateable for that group. For example, if you sell clothing online, you’d want to segment your list by your different categories of interest so you only email that content to that group. Or if you send travel emails, you’d want to send areas of interest to relevant people. Same thing with local businesses, if you do massage, chiropractic and acupuncture, you’d want to segment that list. After all, if the content is not relatable, it will not be opened, even if your subject line is killer!

Tip #2 – Create a relatable and engaging subject line. A/B test 2-3 different subject lines with small segments of your email list. Determine what the best subject line is, then send to the entire list. Make sure to keep your subject short and sweet. Test it on mobile to make sure it fits! Put yourself in the receiver’s shoes, what would motivate them to open the email?

Tip #3 – Send from a familiar personal name/email or company name/email. To do this, you should have an opt-in list that knows who you are! If they do not recognize you they will likely not only not open the email, but mark spam! Too high of a spam rate can get you blacklisted.

Tip #4 – Make sure the domain you are sending from is verified. If not, it may not even make the inbox, it will go directly to spam and therefore not be opened.

Tip #5 – Using the receiver’s name or other dynamic and relevant content in the subject line can often catch their eye and increase open rates.

Tip #6 – Send at the right time for your audience when you feel they’ll be actively in their inbox so your email is seen coming in or near the top of their inbox. For us, that’s Tuesday or Wednesday mornings early just before business owners arrive to work.

Tip #7 – Send valuable content! If you send content that adds value, people will stay subscribed and continue to open your emails. The subject line is important initially, but as time goes on, the value of your content will keep people coming back and opening future emails more than anything.

Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!

#emailmarketing #digitalmarketing #smallbusinessmarketing

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Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
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Social Media Management: Build Your Presence On Social Media - Marketing 360®
Posted by Marketing 360

Social Media Management: Build Your Presence On Social Media – Marketing 360®

Social Media Marketing



In this video we’re going to talk about Social Media Management, why you need it, and how it works! – https://www.marketing360.com/social-media-management/

Why You Need It
So what is Social Media Management and why do you need it? Well, social media management is the process of building a strong following on social media. Essentially, posting content that adds value and engaging with your community on the most relevant social platforms for your business. But to better understand it, let’s talk about 5 reasons why you need it.

Reason 1 – It’s where your customers are! It’s the new TV. It’s where the attention is! More and more people are searching in native app vs Google

Reason 2 – Social proof is part of the buying process

Reason 3 – It’s the new referral system

Reason 4 – It creates brand awareness. Your brand awareness grows month over month (snowball effect). Increased awareness + increased trust = increased sales!

Reason 5 – If you don’t, your competitors will! Compare yourself with your competitors on social media. Who’s better? It’s not something you can skip!

How it Works

Now that you know what it is and why you need it. Let’s walk through 6 steps on how it works.

Step 1 – Kickoff call with your Social Media Manager.

Step 2 – Decide what social platforms are best, help you set them up and brand them

Step 3 – Research & strategy planning. Build idea library for content ideas, posting schedule and review everything with you to get your feedback and approval. Who are you targeting? What are you posting? What are your customer’s questions? What content do they like? What are your competitors posting that’s working? What inspires them, makes them laugh, educates your customers? What type of posts: videos, stats, quotes, blog articles, customer reviews, case studies, holidays, promotions/deals, company news, employee spotlights, etc..

Step 4 – Begin posting content, promoting content and engagement activities. Monitor and respond to comments, etc. You are sent the content at least 1 week in advance of to review and approve before it goes live.

Step 5 – Adjust content to fit your brand voice over time

Step 6 – Review data and do more of what’s working and less of what’s not over-time.

Bonus Tip – Be patient, give it time. Select a good budget, posting 2 times vs 7 times. If you’re not seeing the results you’re looking for, communicate that to us! Your success is our success.

Conclusion
So hopefully this video helps you better understand what Social Media Management is, why you need it and how it works. We’d love an opportunity to earn your business and help you build a strong presence on social media, so don’t hesitate to contact us and speak to one of our Marketing Consultants should there be any additional questions you might have. Happy marketing!
#SocialMediaPresence #MadwireMarketing #Marketing360
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
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Email Marketing Tips - 6 Quick Tips for Success
Posted by Marketing 360

Email Marketing Tips – 6 Quick Tips for Success

Email Marketing



In this video we share 6 email marketing tips for success… check it out!
– By Marketing 360® / https://www.marketing360.com/email-marketing-automation/

Intro:
Email marketing can be highly effective or highly ineffective depending on how you execute the campaigns. Therefore, let’s talk about 6 tips on how you can execute excellently!

6 Tips for Email Marketing Success:

1- Deliver value with every email! Make sure they know who you are.

2- Image to text ratio – visually, aim for a nice hero banner that is mobile responsive, eye catching and get’s your message across quickly (within 2.5 seconds). Then support with text below that (for people that have emails that do not render images). Overall, simple, clean designs with clear call to actions and “wow” lines which link to more content on your website work best. Word count – in the body of an email, try to keep total word count between 50 and 125 words total. Provide links + buttons to site or blog for subscribers to continue reading.

3- Subject lines – let your subscribers know what’s in it for them – what they stand to learn or gain from opening email. The shorter, the better. Since most people open emails on their phones, try to keep it under 30 characters, 50 characters at most.

4- Best day to send is Tuesday. If you send more than one email/week, send the second on Thursday. Next best choice is Wednesday.

5- Depending on your audience, the best time to send is around: 6am (especially if your audience is primarily high-level professionals), 10am (if your audience is not particularly specific), or between 8pm – 10pm, especially if your audience tends to read emails at night. These can be sent as early as 30 minutes before the corresponding peak time, but the key is that an email is sent corresponding with your primary audience’s timezone (often Eastern time).

6- Analyze the data and make changes as you go.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
#MadwireMarketing #TipsForEmailMarketing #SuccessfulMarketing
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Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!

Follow Us:

Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/
Facebook: https://www.facebook.com/marketing360/
Instagram: https://www.instagram.com/marketing360
Twitter: https://twitter.com/fuelsyourbrand
Pinterest: https://www.pinterest.com/fuelyourbrand/
Snapchat: https://www.snapchat.com/add/fuelyourbrand
Youtube: https://www.youtube.com/marketing360

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Email Marketing Best Practices - 9 Tips
Posted by Marketing 360

E-mail Advertising and marketing Greatest Practices – 9 Ideas

Email Marketing



E-mail Advertising and marketing Greatest Practices – 9 Ideas

Ideas Coated in Video:

1) Construct focused listing (CRM)

2) Add worth! Don’t wait, automate. Assume by means of drip campaigns (leads, clients, holidays, promotions, critiques, and so on.)

3) Personalize

4) Design for cell – content material above fold

5) Catchy topic line – insert identify

6) What days/occasions are finest to ship?

7) Handle and unsubscribe

8) Take a look at earlier than sending

9) Examine knowledge and outcomes and refine

Conclusion – Thanks for watching. If you happen to discovered this content material useful please take a second and like, share and remark. And ensure to comply with us for extra nice content material identical to this. Later!

#E-mail #EmailMarketing #EmailMarketingStrategies
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Introduced by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s manufacturers Advertising and marketing 360® and High Rated Native® are widespread platforms used to assist small companies develop. Madwire was based in 2009 and has since grown to almost 1,000 individuals and over 100MM in annual income. JB & Co-CEO Joe Kellogg have been acknowledged as Glassdoor’s Highest Rated CEOs for Three consecutive years (#1 total in 2016). JB is keen about small enterprise advertising, management, gross sales, staff tradition and extra and infrequently shares the ideas, methods and methods he is discovered in life and whereas rising Madwire.

JB Kellogg on LinkedIn:

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Advertising and marketing 360® is the #1 Advertising and marketing Platform® for Small Enterprise. It has all the things you want from design, to advertising, to CRM. Powered by Madwire® – voted one of many Nation’s Greatest Locations to Work by Glassdoor in 2016 & 2017!

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